Take a Selfie With the Helpie App and Magnetic Mobile Will Donate To Your Favorite Cause

Team of mobile developers built the Helpie app to help people build
awareness for causes close to their hearts

, a leader in mobile retail loyalty technology, today
announced the launch of a mobile app to promote generosity in time for
#GivingTuesday. The
Helpie app
, available for both Android and iOS, is an employee
passion project that helps people support causes they care about by
sharing selfies – or “Helpies” – on social media this holiday season and

Users can take a photo through the Helpie app (or upload a photo from
their phone’s image library), post it on Facebook, Instagram or Twitter,
and select one of 1.5 million 501(c)(3) organizations that they would
like to support. On Giving Tuesday and for a limited time this holiday
season, each time a consumer shares a Helpie, Magnetic Mobile and other
sponsors will donate $0.05 to the consumer’s cause of choice.

Designed and developed by the Magnetic Mobile team, the app is a
reflection of the big hearts and talented individuals behind it: Phil
LaFrance, Tyler Weidel, Trace Palmatier, Ang Boehmer, Tracey Stephenson
and Jo Anne Brenzo.

“Helpie reflects a commitment to service that is integral to our company
culture. We’re proud that our employees want to raise awareness and
money for important causes. More importantly, we want to let everyone at
Magnetic Mobile know that we support them to be generous, to have a
cause and a point of view,” said Beck Besecker, co-founder and CEO of
Magnetic Mobile. “The team wanted to encourage people to give back in a
way that was fun and natural. Helpie does just that.”

Ang Boehmer, a quality assurance analyst who worked on Helpie, said, “I
love the quote, ‘Be the change you wish to see in the world.’ I try to
live by this saying every day with kind words and kind gestures.”

“I’m using Helpie to support the American Red Cross,” Boehmer said.
“When I post a picture through Helpie, I know that in one small way I
have made a difference in someone’s life. And if more people use Helpie,
then all of our small gestures collectively can make a significant

Magnetic Mobile employees have already started posting Helpies to
benefit charitable organizations that are important to them, including
the American Red Cross, Make-A-Wish Foundation, the Dayton
Historical Foundation, the Alzheimer’s Association, the Movember
Foundation and more.


  • Start giving back by downloading the Helpie app here
    on the Apple App Store or here
    on Google Play. We invite you to use the hashtags #Helpie and
    #GivingTuesday to share your selfies with the Helpie community.
  • Follow and engage with Magnetic Mobile on LinkedIn,
    and Instagram.
  • About Magnetic Mobile

    Magnetic Mobile is an omnichannel retail technology company that manages
    the whole customer journey, from data and attribution to offer content
    and delivery. Magnetic built the tech and content that drives one of
    retail’s most successful retail loyalty app programs with millions of
    app downloads and a five-star app store rating. The company has offices
    in Dayton, Ohio and St. Petersburg, Florida.


    March Communications
    Stephanie Jackman, +1 617-960-9882