Target Announces Spring Collaboration with Victoria Beckham
Limited-edition collection reflects the charming, yet functional
essence of the Victoria, Victoria Beckham womenswear line and includes
the designer’s first foray into childrenswear
MINNEAPOLIS–(BUSINESS WIRE)–#VBxTarget–Target Corporation (NYSE:TGT) today announced its limited-edition spring
collaboration with designer Victoria Beckham. Available April 9, 2017,
at all Target stores and Target.com, Victoria Beckham for Target
reflects the essence of the Victoria, Victoria Beckham line, including
original designs and inspiration from iconic silhouettes, with apparel
and accessories for women, girls, toddler and baby. The collaboration
with Target also marks the designer’s first foray into the kids’ product
category. Select pieces from the collection will be available for sale
internationally via victoriabeckham.com.
“Working with Target has been a really exciting process, and this
partnership allows us to share the essence of Victoria, Victoria Beckham
with more people than ever before,” said Victoria Beckham. “I was
inspired to create the Victoria, Victoria Beckham line when I was
pregnant with Harper, and since its launch, the category has evolved
into an established lifestyle collection. With both the line and my
daughter turning five, I felt it was the perfect time to extend into a
more accessible price point and to celebrate both milestones by opening
the range up to include childrenswear for the first time.”
“Victoria Beckham is synonymous with impeccable style, and she’s known
around the globe for her distinct point of view as a designer,” said
Mark Tritton, executive vice president and chief merchandising officer,
Target. “It’s been incredibly exciting to see how Victoria’s brand has
evolved over the years, and we are thrilled that Target’s guests will be
a part of that journey with this latest must-have collaboration.”
Victoria Beckham for Target is inspired by the Victoria, Victoria
Beckham line, as well as Beckham’s everyday life and the shared
experiences between mother and child. With more than 200 items featuring
soft pastels, bright pops of color and pretty spring prints, the
collection is feminine and functional and reflects the designer’s
commitment to quality craftsmanship. Ranging in price from $6-$70, with
most items under $40, Victoria Beckham for Target will be offered in
sizes XS-3X for women and NB-XL for girls, toddler and baby. Standout
pieces include easy-to-wear dresses, rompers and playful tops and
bottoms for women, with corresponding styles for girls, toddler and baby.
Victoria Beckham is an internationally-known businesswoman, fashion
designer and style icon. Since launching in 2008 at New York Fashion
Week, the Victoria Beckham brand has developed into a celebrated
mainstay of the fashion industry. In 2011, following the success of her
mainline collection, Beckham launched Victoria, Victoria Beckham, a
free-spirited companion to the original Ready-to-Wear collection,
offering softer silhouettes and a more playful fashion perspective. With
each collection, Victoria adapts her own personal style to the needs and
desires of the international women who swear by the label’s luxurious
and flattering garments.
More information about Victoria Beckham for Target is available on ABullseyeView.com.
Guests are invited to join the conversation on social media using
#VBxTarget.
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,800
stores and at Target.com. Since 1946, Target has given 5 percent of its
profit to communities, which today equals more than $4 million a week.
For more information, visit Target.com/Pressroom.
For a behind-the-scenes look at Target, visit Target.com/abullseyeview
or follow @TargetNews
on Twitter.
About Victoria, Victoria Beckham
Victoria, Victoria Beckham, a companion line to the main Victoria
Beckham Ready-to-Wear, launched at New York Fashion Week in September
2011. Offering softer silhouettes and a playful fashion perspective at a
more accessible price point, Victoria, Victoria Beckham began life as a
dresses-only collection, but quickly evolved to include all key wardrobe
categories such as separates, knitwear and outerwear. In May 2015, the
brand announced the merging of the Victoria, Victoria Beckham and Denim
lines for Pre SS16, resulting in the unified and varied lifestyle
collection which exists today. Developed at Victoria’s studio in London,
the Victoria, Victoria Beckham collection is handmade in Europe and
offers premium quality, characterful designs. For more information on
Victoria Beckham, please visit www.victoriabeckham.com.
Contacts
Target Communications
Joshua Thomas, 612-761-6795
or
Target
Media Hotline, 612-696-3400
