Target Unveils Plans for Holiday 2015 Shopping Season

Holiday guests will find new and expanded digital tools for
convenient shopping, top gifts and entertaining items, and ways to save
throughout the season

(NYSE:TGT) today announced it will give guests a more
convenient shopping experience this holiday season through new and
expanded digital tools and resources, including free shipping and
returns at, and new international shipping options. Target’s
holiday shoppers also will find top gifts and décor, ways to save
throughout the season, and a marketing campaign, The Holiday Odyssey,
that will tell the tale of a larger-than-life holiday journey.

“Target is starting the season with momentum in our business, anchored
by increased store traffic and strength in our signature categories of
baby, kids, style and wellness. The work we’ve done throughout the past
year puts us in a position to deliver the convenient services and
differentiated product our guests count on from Target, especially
during the holidays,” said Brian Cornell, Chairman of the Board and CEO,
Target. “I’m confident that guests will find an easy, inspiring, and
most importantly, seamless experience at Target no matter how they
choose to shop.”

New and Enhanced Digital Tools and Resources

Target continues to enhance and introduce new digital tools and
resources to make shopping more convenient.

  • Beginning Nov. 1 through Dec. 25, Target will bring back free shipping
    and returns, making it easy for guests to shop online.
  • New this holiday season, Target will offer international shopping and
    shipping to more than 200 countries and territories. In partnership
    with Borderfree, will offer guests the ability to pay in
    almost 60 different currencies and have their orders shipped to
    themselves or to family and friends who live outside the U.S.
  • Next week, Curbside
    pickup service will expand from 21 to 121 Target stores. The offering,
    which allows guests to complete their “Target run” without ever
    leaving the car, will now be in all Philadelphia and San Francisco Bay
    area stores, and in select stores in the New York-New Jersey and
    Chicago areas.
  • Beginning next week, Target is expanding Instacart, the popular
    on-demand grocery delivery service from Minneapolis, where it was
    first piloted, to San Francisco. Guests can visit
    or the Instacart app to shop Target for select groceries, household,
    health and beauty, pet and baby products and receive the order in less
    than two hours.
  • Kids and families will find new and more engaging functionality on the
    Target Kids’
    Wish List
    app, including kid-friendly browse, search and scan
    abilities, as well as easier ways for parents to manage and share
    lists. Kids can send a letter to Santa, who will send a response in
    the app, and play the new Snow-N-Roll game within the experience.

Target’s Holiday Odyssey

This year, Target will introduce The Holiday Odyssey, a season-long tale
at the heart of the retailer’s holiday marketing campaign. It all starts
with a digital storybook—narrated by Neil Patrick Harris, star of the
stage and screen—and will come to life with moving pictures and digital
interactions for families to enjoy together. Available for free at beginning Nov. 4, the story unfolds with three kids
and the Target mascot, Bullseye, embarking on a holiday quest. A cast of
characters from LEGO, Minions, Ninja Turtles, and more, join in on the
holiday journey that conveys the wonder and inspiration of the season.
Key moments from the story will be reflected in Target stores beginning
Nov. 1, and via advertising, including 12 broadcast spots, beginning
Nov. 4.

Target Wonderland

On Dec. 7, Target will unveil Target Wonderland, a 16,000 square foot
retail spectacle in New York’s Meatpacking District. Free and open to
the public beginning Dec. 9, Target Wonderland will be a playful and
kinetic environment meant to captivate adults and kids alike by bringing
elements of The Holiday Odyssey to life, such as the “S.S. Free
Shipping” LEGO ship from the broadcast ads. The experience will include
digitally-driven shopping, giving guests a peek at the future of retail,
imagined by Target.

Ways to Save and Top Products

In addition to a number of deep discounts each week, guests will find
many ways to save all season long.

  • Throughout the holidays, Cartwheel
    will have more than 1,000 new deals with more than 350 deals at 25
    percent off or more. Also, Cartwheel will again offer 50 percent off a
    different toy every day from Nov. 1 through Dec. 24.
  • Target’s recently expanded Price
    Match Policy
    will be extended for the holiday season beyond the
    typical 14-day window. If a guest purchases a qualifying item at
    Target between Nov. 1 and Dec. 24, and then finds it for less at
    Target or, a local competitor’s printed ad or at select
    online retailers, Target will match that price. For more details,
    including terms and conditions, visit
  • As always, REDcard
    holders receive five percent off nearly all purchases, free shipping
    on, and an extra 30 days for returns. Target’s
    REDcard is available in both debit and credit with no annual fee.

Target has everything guests need for gift giving, decorating,
entertaining, and dressing the entire family in style this holiday
season including:

  • More than 450 Star
    products including the Target exclusive BB-8
  • Top toys, including STEM (science, technology, engineering and math)
    toys from Meccano
    and Vex.
  • Electronics gifts for all ages including an expanded assortment of
    drones, a full range of Apple
    , popular video
    and top Toys
    to Life
    brands like LEGO Dimensions, Disney Infinity, Skylanders
    and Amiibo.
    Kid Power Band
    , the world’s first “wearable-for-good ™.” The band
    encourages kids to get active and help save the lives of kids in need
    around the world.
  • Exclusive Threshold
    home décor and entertaining items featuring artisan details, real
    marble and wood, and a new collection of Nate
    Berkus at Target
    home décor.
  • Exclusive line of chic giftwrap and accessories from L.A. based
    stationer, Sugar Paper, to inspire and help guests pull together
    beautifully packaged gifts.
  • American-made giftables from storied Minnesota-based Faribault
    Woolen Mills
    , including throws, blankets, pillows, scarves and
  • Stylish apparel and accessories for the entire family featuring key
    seasonal trends like shimmer, shine, cozy layers and faux fur.
  • The Little Prince nursery collection, celebrating the timeless story
    through a giftable assortment of nursery and décor items.
  • Affordable beauty products, including limited-edition brushes from Sonia
    , gift sets from PIXI
    by Petra
    , and exclusive bath and body products from brands like
    Bubble and Charm, Savannah Bee and more.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,805
stores and at Since 1946, Target has given 5 percent of its
profit to communities, that giving equals more than $4 million a week.
For more information, visit
For a behind-the-scenes look at Target, visit
or follow @TargetNews
on Twitter.


Target Corporation
Amy Joiner, 612-761-7385
Public Relations
Target Media Hotline, 612-696-3400