Holiday guests will find new and expanded digital tools for
convenient shopping, top gifts and entertaining items, and ways to save
throughout the season
Corporation (NYSE:TGT) today announced it will give guests a more
convenient shopping experience this holiday season through new and
expanded digital tools and resources, including free shipping and
returns at Target.com, and new international shipping options. Target’s
holiday shoppers also will find top gifts and décor, ways to save
throughout the season, and a marketing campaign, The Holiday Odyssey,
that will tell the tale of a larger-than-life holiday journey.
“Target is starting the season with momentum in our business, anchored
by increased store traffic and strength in our signature categories of
baby, kids, style and wellness. The work we’ve done throughout the past
year puts us in a position to deliver the convenient services and
differentiated product our guests count on from Target, especially
during the holidays,” said Brian Cornell, Chairman of the Board and CEO,
Target. “I’m confident that guests will find an easy, inspiring, and
most importantly, seamless experience at Target no matter how they
choose to shop.”
New and Enhanced Digital Tools and Resources
Target continues to enhance and introduce new digital tools and
resources to make shopping more convenient.
Beginning Nov. 1 through Dec. 25, Target will bring back free shipping
and returns, making it easy for guests to shop online.
New this holiday season, Target will offer international shopping and
shipping to more than 200 countries and territories. In partnership
with Borderfree, Target.com will offer guests the ability to pay in
almost 60 different currencies and have their orders shipped to
themselves or to family and friends who live outside the U.S.
Next week, Curbside
pickup service will expand from 21 to 121 Target stores. The offering,
which allows guests to complete their “Target run” without ever
leaving the car, will now be in all Philadelphia and San Francisco Bay
area stores, and in select stores in the New York-New Jersey and
Beginning next week, Target is expanding Instacart, the popular
on-demand grocery delivery service from Minneapolis, where it was
first piloted, to San Francisco. Guests can visit Instacart.com
or the Instacart app to shop Target for select groceries, household,
health and beauty, pet and baby products and receive the order in less
than two hours.
Kids and families will find new and more engaging functionality on the
Wish List app, including kid-friendly browse, search and scan
abilities, as well as easier ways for parents to manage and share
lists. Kids can send a letter to Santa, who will send a response in
the app, and play the new Snow-N-Roll game within the experience.
Target’s Holiday Odyssey
This year, Target will introduce The Holiday Odyssey, a season-long tale
at the heart of the retailer’s holiday marketing campaign. It all starts
with a digital storybook—narrated by Neil Patrick Harris, star of the
stage and screen—and will come to life with moving pictures and digital
interactions for families to enjoy together. Available for free at
Target.com/adventure beginning Nov. 4, the story unfolds with three kids
and the Target mascot, Bullseye, embarking on a holiday quest. A cast of
characters from LEGO, Minions, Ninja Turtles, and more, join in on the
holiday journey that conveys the wonder and inspiration of the season.
Key moments from the story will be reflected in Target stores beginning
Nov. 1, and via advertising, including 12 broadcast spots, beginning
On Dec. 7, Target will unveil Target Wonderland, a 16,000 square foot
retail spectacle in New York’s Meatpacking District. Free and open to
the public beginning Dec. 9, Target Wonderland will be a playful and
kinetic environment meant to captivate adults and kids alike by bringing
elements of The Holiday Odyssey to life, such as the “S.S. Free
Shipping” LEGO ship from the broadcast ads. The experience will include
digitally-driven shopping, giving guests a peek at the future of retail,
imagined by Target.
Ways to Save and Top Products
In addition to a number of deep discounts each week, guests will find
many ways to save all season long.
Throughout the holidays, Cartwheel
will have more than 1,000 new deals with more than 350 deals at 25
percent off or more. Also, Cartwheel will again offer 50 percent off a
different toy every day from Nov. 1 through Dec. 24.
Target’s recently expanded Price
Match Policy will be extended for the holiday season beyond the
typical 14-day window. If a guest purchases a qualifying item at
Target between Nov. 1 and Dec. 24, and then finds it for less at
Target or Target.com, a local competitor’s printed ad or at select
online retailers, Target will match that price. For more details,
including terms and conditions, visit Target.com/morereasons.
As always, REDcard
holders receive five percent off nearly all purchases, free shipping
on Target.com, and an extra 30 days for returns. Target’s
REDcard is available in both debit and credit with no annual fee.
Target has everything guests need for gift giving, decorating,
entertaining, and dressing the entire family in style this holiday
More than 450 Star
Wars products including the Target exclusive BB-8
Top toys, including STEM (science, technology, engineering and math)
toys from Meccano
Electronics gifts for all ages including an expanded assortment of
drones, a full range of Apple
watches, popular video
games and top Toys
to Life brands like LEGO Dimensions, Disney Infinity, Skylanders
Kid Power Band, the world’s first “wearable-for-good ™.” The band
encourages kids to get active and help save the lives of kids in need
around the world.
home décor and entertaining items featuring artisan details, real
marble and wood, and a new collection of Nate
Berkus at Target home décor.
Exclusive line of chic giftwrap and accessories from L.A. based
stationer, Sugar Paper, to inspire and help guests pull together
beautifully packaged gifts.
American-made giftables from storied Minnesota-based Faribault
Woolen Mills, including throws, blankets, pillows, scarves and
Stylish apparel and accessories for the entire family featuring key
seasonal trends like shimmer, shine, cozy layers and faux fur.
The Little Prince nursery collection, celebrating the timeless story
through a giftable assortment of nursery and décor items.
Affordable beauty products, including limited-edition brushes from Sonia
Kashuk, gift sets from PIXI
by Petra, and exclusive bath and body products from brands like
Bubble and Charm, Savannah Bee and more.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,805
stores and at Target.com. Since 1946, Target has given 5 percent of its
profit to communities, that giving equals more than $4 million a week.
For more information, visit Target.com/Pressroom.
For a behind-the-scenes look at Target, visit Target.com/abullseyeview
or follow @TargetNews
Amy Joiner, 612-761-7385
Target Media Hotline, 612-696-3400