TD Ameritrade Institutional Ushers in National Financial Literacy Month with 5th Annual NextGen Financial Planning Scholarship & Grant Program

Applications Accepted Now Through May 31, 2017

JERSEY CITY, N.J.–(BUSINESS WIRE)–$AMTD #RIA–TD Ameritrade Institutional,1 a custodian providing brokerage
and custody services to more than 5,000 independent registered
investment advisors (“RIAs”), is pleased to announce its fifth annual NextGen
Financial Planning Scholarship & Grant Program
, part of a
broader $5 million commitment to help expand the numbers of young people
joining the RIA industry.

Undergraduate students interested in pursuing a career in personal
financial planning can, now through May 31, 2017, apply for a $5,000
scholarship. Additionally, colleges and universities interested in
expanding or launching a financial planning degree program can apply for
a $50,000 or $25,000 grant.

TD Ameritrade Institutional wants to help the RIA industry attract a new
generation of young talent and foster greater diversity by raising
awareness among more students of the career opportunities as an RIA. The
program also seeks to increase the capacity of U.S. college campuses to
train future advisors and alleviate a looming shortage of advisors as a
wave of baby boomers gets set to retire.

“Advisors tell us that hiring young talent is one of the top three ways
they’ll grow their firms and attract the next generation of investors,”2
said Kate Healy, TD Ameritrade Institutional’s managing director of
advisor marketing and sustainability. “We want to help by making more
students aware of the career opportunities and strengthening financial
planning education at schools across the country.”

The Bureau of Labor Statistics forecasts3 30 percent growth
in financial planner jobs by 2024, well above average for all
occupations, fueled by the coming wave of baby boomer retirements and
the transfer of trillions of dollars to younger generations. On the
other end of the wealth spectrum, many Americans are not sufficiently
educated when it comes to personal finance, according to Money
Management International, a nonprofit credit counseling agency that
declares April “National Financial Literacy Month.”4

Scholarship & Grant Applications Accepted April 3 – May 31

TD Ameritrade Institutional will award 12 scholarships of $5,000 each to
undergraduates pursuing financial planning degrees. At least two of
these scholarships will recognize scholars from demographic groups
under-represented in the ranks of RIA – including women, blacks,
Hispanics and Asians – to help the industry attract a more diverse pool
of talent.

Scholarship applicants should be freshmen, sophomores or juniors at an
accredited four-year college or university with a satisfactory academic
standing and pursuing a bachelor’s in financial planning. Members of
under-represented demographic groups may apply for a Diversity
Scholarship. Scholarship and grant applications will be accepted April 3
through May 31. TD Ameritrade Institutional has awarded 46 scholarships
since launching the program in 2013.

TD Ameritrade Institutional also provides two university grants –
$50,000 for an established program and $25,000 for an emerging program.
The goal is to increase the capacity of U.S. schools to produce
graduates with financial planning degrees and elevate the quality of
those programs so that more young advisors can meet the real-world needs
of RIA firms.

TD Ameritrade Institutional offers other programs to help new advisors
get started and build a career. RIA
NextGen Career Exchange
is a free resource connecting students with
RIAs for internship and job opportunities, while the RIA
Intern Network
helps advisors implement more effective internship
programs to foster the professional development of young advisors. More
than 1,100 advisors and 600 students and young professionals have
engaged in the RIA Intern Network since its 2014 launch.

“We as an industry – advisors, custodians and others – must do more to
support financial planning education and help raise awareness of this
profession,” said Healy. “The sustainability of this industry depends on
attracting and retaining more young people dedicated to helping
Americans plan for and invest in a better financial future.”

Grants Fuel Growth in Financial Planning Education

TD Ameritrade Institutional’s past grant awards – seven in all – are
putting their funds to good use. In addition to expanding course
offerings, recipients have introduced innovative programs and approaches
to help ensure their graduates are better prepared for the workplace.

The $50,000 grant winner of 2015, University of North Texas, established
a paid internship program for financial planning students, who developed
and now teach a financial literacy course to high school students.
University of Georgia, the 2014 winner, established a financial planning
lab with an interactive 80-inch screen for client presentation training
and is developing an advisor-in-residence program.

Temple University, the $25,000 grant winner in 2015, launched financial
planning major, established an outside speaker series and is opening a
Financial Planning Association (FPA) chapter on campus. Texas A&M
University used its 2014 grant to offer an online learning program to
help students prepare for the CERTIFIED FINANCIAL PLANNERTM exam
as well as support a diversity scholarship and related events.

In an effort to help more schools secure additional funding support, TD
Ameritrade Institutional on Thursday, April 6, will host a webcast
for university and college program directors with tips on how they can
enhance proposal writing skills that can help secure grants.

To Learn More and Apply Online

Visit the TD Ameritrade Institutional NextGen Scholarship & Grant home
to learn more about the program and submit an online

About TD Ameritrade Institutional
Ameritrade Institutional
is a leading provider of comprehensive
brokerage and custody services to more than 5,000 fee-based, independent
RIAs and their clients. Our advanced technology platform, coupled with
personal support from our dedicated service teams, allows investment
advisors to run their practices more efficiently and effectively while
optimizing time with clients. TD Ameritrade Institutional is a division
of TD Ameritrade, Inc., a brokerage subsidiary of TD Ameritrade Holding

About TD Ameritrade Holding Corporation
Millions of
investors and independent registered investment advisors turn to TD
Ameritrade’s (NASDAQ: AMTD) technology, people and education resources
to help make investing and trading easier. Online or over the phone. In
a branch or with an independent RIA. First-timer or sophisticated
trader. Our clients want to take control, and we help them decide how –
bringing Wall Street to Main Street for more than 40 years. TD
Ameritrade has time and again been recognized as a leader in investment
services. Visit our newsroom
for more information.

Brokerage services provided by TD Ameritrade, Inc., member FINRA / SIPC

1 TD Ameritrade Institutional is a division of TD Ameritrade,
Inc., a brokerage subsidiary of TD Ameritrade Holding Corporation
TD Ameritrade Institutional, 2017 RIA Sentiment Survey,
January 2017
3 Department of Labor, Bureau of Labor
Statistics, Occupational Outlook Handbook, 2016-17,
Financial Literacy Month, Money Management International,

Source: TD Ameritrade Holding Corporation


TD Ameritrade Holding Corporation
Joseph Giannone,
Communications & Public Affairs