Technavio Announces Top Three Emerging Trends Impacting the Baby Stroller and Pram Market in Europe Through 2020

LONDON–(BUSINESS WIRE)–#BabystrollerandPram–Technavio’s latest report on the baby
stroller and pram market in Europe
provides an analysis of the
key trends expected to impact the market from 2016-2020. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.

The baby stroller and pram market in Europe is expected to reach USD 1.4
billion by 2020, growing at a CAGR of over 4%. According to Brijesh
Kumar Singh, lead analyst at Technavio for general
retail goods and services
research, “The demand for baby
strollers and prams in Europe is growing constantly year-over-year
(YoY). With high Internet penetration in the region, well-planned web
marketing strategies will be key to the growth of online sales of
strollers and prams in the region over the next five years.”

The top three emerging trends influencing the baby stroller and pram
market in Europe according to Technavio’s consumer
and retail
research analysts are:

  • Baby strollers with improved multi-functionality
  • Improved product quality
  • Demand for designer prints and unique colors

Baby strollers with improved multi-functionality

Strollers with added features that can be used for multiple purposes are
gaining popularity, and this trend is likely to have a positive impact
on the growth of the market over the course of the next five years. With
most European countries mandating the use of baby car seats, consumers
today prefer strollers that can be converted into baby car seats. Such
products, although expensive, are gaining huge popularity, as they can
be used both as car seats and strollers and are therefore cost effective
as well as convenient in the long run.

In addition to these products, there is an increasing demand for twin
strollers that can carry two babies at a time or have a lower layer to
store goods such as milk bottles, diapers, or other baby accessories.
Strollers that can be converted into prams and carrycots and have cell
phone chargers as well as temperature and speed indicators, are also
being introduced in the market.

Quinny’s Longboard Stroller is one example of such a multipurpose
product, which is a fusion between a longboard and a baby stroller. The
jogging stroller is another significant introduction in the market that
can be used by parents for exercising while taking their children
outdoors. Many parents are also opting for 3-wheel jogging strollers
over traditional 4-wheeled baby carriages as they are more maneuverable
and durable. Some of the popular multi-functional stroller manufacturers
in the market are Bugaboo and UPPAbaby.

Improved product quality

Most governments in European countries have stringent rules and
regulations in place regarding the manufacture, sale, and usage of baby
care products. These regulations mandate proper quality checks for
products like baby strollers and prams. For instance, in 2013, the new
EU i-Size regulation was introduced to ensure extra protection in all
baby gear products for children up to 15 months.

This regulation has significantly improved safety measures for
children’s head and neck protection, especially against frontal impacts.
Many strollers with improved product features such as a slip-resistant
rubberized handle, independent canopies for UV protection, adjustable
footrest, and self-aligning wheels are now available in the market.

Such improved products, which comply with European regulations regarding
child safety, are likely to generate high demand during the forecast
period, which will propel the market growth to a significant extent.
Some popular vendors actively offering improved quality strollers and
prams in the region are Baby Jogger, Bugaboo, and Stokke.

Demand for designer prints and unique colors

Designer prints and unique colors are now being incorporated in many
baby strollers and prams, owing to the rising demand for designer
products from fashion-conscious consumers. Today’s parents, especially
those with high income, are not only demanding products with an
aesthetic appeal that suits their personality, but are also willing to
pay a higher amount of money for such designs.

Vendors are also launching strollers and prams with stylish prints and
designer colors to leverage this demand and are even collaborating with
designers from the fashion industry to come up with unique designer
prints.

Some of the top vendors in the baby stroller and pram market in Europe,
as researched by Technavio analysts are:

  • Baby Jogger
  • Bébécar
  • Bugaboo International
  • Chicco
  • iCandy

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Technavio
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than 500 technologies across 80 countries. Technavio has about 300
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obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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