Technavio Releases New Report on Global Breastfeeding Pumps Market

LONDON–(BUSINESS WIRE)–Technavio’s latest consumer
and retail
industry report covers the present scenario and
growth prospects of the global
breastfeeding pumps market 2015-2019

In this report, Technavio’s retail goods and services industry research
experts announce their key market highlights for the global
breastfeeding pumps market. Their findings include:

Global breastfeeding pumps market expected to grow at a CAGR of close
to 9% during the period 2015-2019

Increased awareness, increasing disposable income, and an increasing
number of working women have boosted the global breastfeeding pumps
market considerably, which has resulted in a projected CAGR of close to
9% for the market during the forecast period. The constant need for
working women to store breast milk for later use has ensured that the
market for breastfeeding pumps is growing.

The growth in the number of working women globally has boosted their
purchasing power, propelling the sales of breastfeeding pumps worldwide.
The US reported that mothers were the prime source of income in about
40% of households in which there were children aged 18 years or below in
2013 compared to only 11% in 1960. In the UK, 67.3% of the women aged 16
to 64 were reported to be working in 2013, a substantial increase from
52.6% in 1971.

The number of working women in developing countries like China has also
increased substantially in the past few years. In 2014, women comprised
49% of its population and 46% of its labor force, a higher percentage
than in many other countries.

“With lifestyles becoming more hectic because of added work pressures,
women are preferring to delay their family life, which is having a
direct effect on their ability to spend more on products for their
babies and children. This has increased the adoption and usage of
expensive products like breastfeeding pumps. The use of breastfeeding
pumps has increased over the past few years, and this will positively
affect the market,” says Arushi Thakur, a lead
retail goods and services
analyst from Technavio.

Americas: largest market for global breastfeeding pumps market with
over 59% market share in 2014

The Americas was the market leader with the largest share of the global
breastfeeding pumps market in 2014. Its leadership in the market is
predicted to remain strong in 2019 as well. This is due to the higher
market penetration of the product in this region than in the other

The market in the Americas has matured over the past few years because
of the declining birth rates. Also, the high market penetration of
existing vendors has brought the market close to saturation point. The
US dominated the global breastfeeding pumps market in 2014. The birth
rate of the US was 13 live births per 1,000 people in 2013, which has
also reached a stage of stagnancy over the past four years. The infant
mortality rate in the region showed stability with six deaths per 1,000
live births. Due to these factors, the demand for breastfeeding pumps in
the region can only be increased with the help of the production of
innovative breastfeeding pumps like double electric breastfeeding pumps,
which help in milking both the mother’s breasts at the same time, saving
time for the mothers and storing more milk for the babies.

Key market trend: advent of various product enablers

“Busy lifestyles, changing times, and the need for faster and easier
options have encouraged baby product and maternity care manufacturers to
come up with products that suit the changing needs of babies and their
parents. Innovations in product enablers in the genre of breastfeeding
pumps and associated products have become varied and widespread,” says

To make the process of expressing breast milk easier and more convenient
for the mother, manufacturers have come up with nursing bras and breast
pumping bras, which enable lactating mothers to express milk without
having to constantly hold the breastfeeding pump in place. These pumps
can also be held with the help of a band. The breast pumping bras help
to hold the flanges of the breastfeeding pumps in place without causing
any discomfort to the mother.

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About Technavio

is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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Technavio Research
Jesse Maida
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Media & Marketing Executive