Telemundo and Wells Fargo Launch Campaign to Help Hispanics Reach Financial Goals

Telemundo and Wells Fargo Launch Campaign to Help Hispanics Reach Financial Goals

Telemundo today announced a new campaign, “Conversemos de Tus Finanzas,” in collaboration with Wells Fargo, focused on empowering Hispanics to enhance their financial knowledge and help them to reach their financial goals. Based on Wells Fargo’s platform “Conversations” platform, the campaign includes informational vignettes and customized content on money management and credit featuring “Un Nuevo Día” hosts Rashel Diaz and Diego Schoening.

The six-week campaign, launching October 13, will be anchored by custom segments on “Un Nuevo Día,” and sponsored financial segments on “Al Rojo Vivo,” and “Noticiero Telemundo.” The campaign includes social media engagement and a dedicated online page with 30-second web spots hosted on Telemundo.com’s finance section. Wells Fargo also offers an online page to provide tools and resources on how to create a budget, manage finances and build credit.

“We are honored to collaborate with Wells Fargo on this campaign to provide our viewers with financial education,” said Mike Rosen, Executive Vice President of Advertising Sales, NBCUniversal Hispanic Group. “At Telemundo, we are dedicated to empowering Hispanics, and our collaboration with Wells Fargo is a unique and innovative way to connect with our audience to encourage them to reach their economic goals.”

The collaboration with Telemundo underscores Wells Fargo’s commitment to making financial education and in-language resources available to Latino consumers. The company’s commitment includes bilingual online tools, Spanish Text Banking, Spanish account statements, Spanish-language call centers, Spanish-speaking bankers in stores across the nation, and more. In addition to products and services, Wells Fargo strives to understand the financial health of Latinos and actively gathers insights from the community to accomplish that goal. For the second consecutive year, Wells Fargo recently conducted a nationwide survey of Hispanic investors to uncover their unique needs and viewpoints on finance and shed light on their strong desire for more education on the fundamentals of investing.

“At Wells Fargo, we want to make sure that we are connecting with the Hispanic community in a meaningful way, with valuable and helpful information that matters most to them,” said Mariela Ure, senior vice president and head of Hispanic Segment Strategy at Wells Fargo. “Through insights and research, we developed ‘Conversemos de Tus Finanzas’ to help our community feel empowered. We are pleased to have collaborated with Telemundo to develop this campaign and keep Spanish-preferring Latinos inspired and informed.”

For more information on the collaboration, please visit www.Telemundo.com/ConversemosDeTusFinanzas. For additional information about Wells Fargo’s bilingual financial resources, please visit www.WellsFargo.com/Conversemos.

About Wells Fargo

Wells Fargo & Company (NYSE:WFC) is a nationwide, diversified, community-based financial services company with $1.6 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 locations, 12,500 ATMs, and the internet (wellsfargo.com), and has offices in 36 countries to support customers who conduct business in the global economy. With approximately 265,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 29 on Fortune’s 2014 rankings of America’s largest corporations. In 2013, the Company invested $275.5 million in grants to 18,500 nonprofits, and team members contributed more than 1.69 million volunteer hours around the country. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially. Wells Fargo perspectives and stories are also available at blogs.wellsfargo.com and at wellsfargo.com/stories.

About Telemundo

Telemundo, part of Hispanic Enterprises and Content, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 16 owned stations, broadcast and MVPD affiliates; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.