Telemundo Media Launches the “Vota Por Tu Futuro” Voter Empowerment Digital Tool Kit to Boost Hispanic Participation in the 2012 Presidential Election

Telemundo Media announced today the launch of its bilingual “Vota por tu

Futuro” (Vote for Your Future) voter empowerment digital tool kit,

available at www.telemundo.com/votaportufuturo.

Delivering on Telemundo’s mission to educate, inspire and empower the

U.S. Hispanic community, the interactive tool kit was developed in

collaboration with NBCUniversal and content partners Project Vote Smart,

Nonprofit Vote and Voto Latino. This innovative tool kit is an extension

of the network’s voter registration campaign “Vota por Tu Futuro,” a

multi-platform effort to boost civic engagement in the 2012 Presidential

election and beyond, among the more than 21 million Hispanics eligible

to vote in the United States.

The voter empowerment digital kit is comprised of a series of

non-partisan voter education tools in English and Spanish including the

innovative “Candidate Match” quiz, developed in partnership with Project

Vote Smart, which helps Hispanics determine which candidate aligns most

closely with their own positions on key issues. As users click through

the quiz and select answers that reflect their own opinions on important

topics such as the economy, education, and immigration, among many

others, the tool indicates to what degree their opinions match with

those of President Obama, Governor Romney and other candidates. In

addition, users also are provided with an interactive voter checklist,

voting vocabulary, links to state-specific voter ID laws and voter

registration tools.

“The upcoming Presidential election will be critical to the future of

our Hispanic community. Given the significant number of Hispanics that

are eligible to vote and the high percentage of Latino voters in key

swing states, Hispanics may very well be the determining factor on who

will be the next President of the U.S.,” said Emilio Romano, President

of Telemundo Media. “With this easy-to-use digital tool kit we are

providing our community the information and tools they need to engage in

the political process and make educated decisions on the issues that not

only affect them, but are also critical to the future of our country.”

The “Vota por tu Futuro” initiative is part of an NBCUniversal

pro-social platform to promote voter education and participation. The

“Make It Personal” campaign, as it is branded in English, is meant to be

a non-partisan educational effort by NBCUniversal, developed to offer

the public information about the voting process and the upcoming

election. By “making it personal,” the program encourages citizens to

learn how to register and get ready to vote in their state and become

informed about the candidates and how they align with their own views on

important issues. Please visit www.makeitpersonal.com

for more information. Telemundo users can find links to partner web

sites and additional resources on Telemundo’s digital platforms, www.telemundo.com/votaportufuturo,

its Facebook page, “Noticias Telemundo” and @TelemundoNews twitter

account.

In partnership with League of United Latin American Citizens (LULAC),

the United States Hispanic Leadership Institute (USHLI) and Voto Latino,

“Vota por tu Futuro” is a multi-platform initiative, which encompasses

on-air public service announcements, election-related content on news

and public affairs programs at the network and local station level, and

community outreach.

ABOUT TELEMUNDO MEDIA

Telemundo Media, a division of NBCUniversal, is a world-class media

company, leading the industry in the production and distribution of

high-quality Spanish-language content across its multiplatform portfolio

to U.S. Hispanics and audiences around the world. Telemundo’s multiple

platforms include the Telemundo Network, a Spanish-language television

network featuring original productions, theatrical motion pictures, news

and first-class sports events, reaching U.S. Hispanic viewers in 210

markets through its 14 owned stations and its broadcast and cable

affiliates; mun2, the preeminent voice for bicultural Hispanics in the

U.S. reaching TV households nationwide on digital and analog cable, and

satellite; Telemundo Digital Media, which distributes Telemundo’s

original content across digital and emerging platforms including mobile

devices, www.telemundo.com

and www.mun2.tv;

an owned and operated full power station in Puerto Rico that reaches 99%

of all TV households in that DMA; and Telemundo Internacional, the

international distribution arm which has positioned Telemundo as the

second largest provider of Spanish-language content worldwide by

syndicating content to more than 100 countries in over 35 languages.