The 40th Anniversary Macy’s 4th of July Fireworks®

The Nation’s Largest Display of Independence Day Firepower Returns to
Celebrate America’s Birthday Live from New York City

Macy’s Fireworks will ignite the skyline in Macy’s largest display in
more than a decade covering two locations on the East River

NEW YORK–(BUSINESS WIRE)–On Monday, July 4, the nation’s largest patriotic pyrotechnic display
will ring, thunder and boom over New York City as the 40th Anniversary
Macy’s 4th of July Fireworks® come to life. Set over the East River,
Macy’s (NYSE:M) annual Independence Day celebration will dazzle millions
of spectators with an unparalleled display of color, shapes, light and
sound. Beginning at approximately 9:25 p.m., the celebration will
illuminate the shores of Manhattan, Queens and Brooklyn with more than
56,000 effects in Macy’s largest pyrotechnic display in more than a
decade.


Since 1976, when Macy’s celebrated the nation’s bicentennial with a
grand pyrotechnic display at the Statue of Liberty, Macy’s Fireworks
have grown to become the nation’s largest Independence Day celebration,
annually attracting more than 3 million spectators and tens of millions
of viewers nationwide who marvel at the synchronized explosions and
soaring musical tributes.

“As the nation’s premiere Independence Day pyrotechnic display, the 40th
anniversary of Macy’s 4th of July Fireworks promises to celebrate
America’s 240th birthday in grand style,” said Amy Kule, executive
producer of Macy’s 4th of July Fireworks. “Bringing friends, family and
loved ones together under a blanket of stars, Macy’s Fireworks, always
the nation’s largest display, grows even larger, pulling together a
grand spectacle with more than 56,000 effects ignited from five firing
locations on the water, making this year the biggest Macy’s Fireworks
show since our once-in-a lifetime millennial display in 2000.” She
added, “From three boroughs along the East River in New York City and in
homes across the nation, millions of spectators and television viewers
will be dazzled by the incredible high-flying effects, colors and shapes
igniting the night – all choreographed to a soaring and patriotic score
performed by the United States Air Force Band and the incomparable voice
of Jennifer Holliday.”

America’s most breathtaking 4th of July party will take place from two
locations on the East River in midtown and within the Seaport District.
The midtown portion of the show will be fired from four barges
positioned between 23rd and 37th Streets in and from one double-barge
positioned below the Brooklyn Bridge.

The 40th edition of the celebration will showcase a 25-minute incredibly
synchronized display featuring new shells and effects. From
multi-colored transformation ghost shells which ignite in one color,
disappear and reappear in another position in the sky having changed
hues to blue jellyfish; the ever-popular happy faces with blinking eyes;
and a mesmerizing list of effects in 22 different colors including
gamboge, lavender and magenta; the show will be a feast for the senses.
The 2016 celebration will also feature the New York debut of
pyro-writing, an explosive version of skywriting created using fireworks
which will spell out U.S.A. in the night sky.

The score, to which the show is choreographed, will feature performances
from The United States Air Force Band, who has lent its vocal and
instrumental talents to create an inspiring all-American musical
tribute. Featuring patriotic classics like “This Land is Your Land,”
“God Bless America and “Stars and Stripes Forever,” the show
will ignite patriotism in the hearts of millions. With the United States
Air Force Band’s Singing Sergeants lending vocal harmonies, Grammy and
Tony-Award winner, Jennifer Holliday, will also perform an exhilarating
rendition of the “America the Beautiful,” during a climactic moment in
the show.

In addition to the pyro in the sky, this year Macy’s is putting light
into the hands of revelers everywhere via a partnership with the
Makelight app. A new mobile special effects platform, Makelight has
specially designed a program to incorporate audiences into the display.
On July 4, spectators will marvel as their phones synch with the
awe-inspiring display mirroring the colors seen in the show as they
ignite the night. Spectators in New York City and at home can
participate by downloading the Makelight app, available free on Google
Play and iTunes.

Macy’s 4th of July Fireworks are made possible in part by signature
partners Cracker Jack®, Ghostbusters, The Howard Hughes
Corporation, Kool-Aid® and PLANTERS, and are presented in partnership
with the City of New York.

Revelers enjoying the show are encouraged to experience the full
explosive display by tuning in to radio station 1010 WINS to hear the
musical score to which the show is choreographed. Spectators lining the
shores of the East River will also enjoy an NYPD Helicopter flyover and
an FDNY Waterboat show prior to the start of the display. Macy’s 4th of
July Fireworks can be seen from any unobstructed view of the sky above
the East River where the barges are located. Public viewing locations
and dedicated entry points will be set up along various streets on
F.D.R. Drive and in the Seaport District, as well as various points in
Manhattan, Brooklyn and Queens. Check macys.com/fireworks for the most
up-to-date information including exact points of entry, viewing
locations for persons with disabilities and for marine viewing details.

Independence Day spectators from coast-to-coast can catch all the action
in the sky by tuning to NBC’s two-hour live national broadcast of
“Macy’s 4th of July Fireworks Spectacular” beginning at 8 p.m. ET/7 p.m.
CT, with an encore presentation at 10 p.m. (check local listings). In
addition to the pyrotechnic splendor, the 4th of July’s most popular
entertainment special will be hosted by “TODAY” show co-hosts Willie
Geist and Tamron Hall, and will feature performances from Kenny Chesney,
5 Seconds of Summer, the Radio City Rockettes®, Meghan Trainor, and more.

For more information on the 40th Anniversary Macy’s 4th of July
Fireworks, please visit www.macys.com/fireworks
or call the Macy’s Fireworks Hotline at (212) 494-4495.

Contacts

Macy’s Media Relations
Orlando Veras, 646-429-7450
Orlando.Veras@macys.com
or
Christine
Olver, 646-429-5713
Christine.Olver@macys.com
or
Holly
Thomas, 646-429-5250
Holly.Thomas@macys.com

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