The APORKalypse is Here: Hardee’s Introduces the New APORKalypse Burrito and Biscuit

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New breakfast item features three types of pork packed inside a
tortilla or biscuit

FRANKLIN, Tenn.–(BUSINESS WIRE)–Hardee’s®,
the quick service restaurant (QSR) chain known for its innovative
history of pioneering decadently iconic breakfasts and burgers, looks to
bring an end to the breakfast world as we know it with the launch of the
APORKalypse Burrito and Biscuit, now available at participating
restaurants system-wide.


The APORKalypse Burrito brings together the three most popular types of
pork — four ham slices, two sausage patties and bacon pieces — all
wrapped together with folded eggs and American and Swiss cheese inside
of a warm flour tortilla. The APORKalypse Biscuit packs four
slices of ham, three strips of bacon, a sausage patty, a folded egg and
American and Swiss cheese, all stuffed inside one of the restaurant’s
signature Made from Scratch™ buttermilk biscuits.

“As you might imagine, the idea for a breakfast biscuit and burrito
called the APORKalypse — that would end all breakfast biscuits
and burritos — came from our advertising agency, 72andSunny,” said Brad
Haley, chief marketing officer for Carl’s
Jr.
® and Hardee’s. “So, we tested various combination of eggs,
cheese and pork and found that the version our customers liked the most
had it all: ham and sausage and bacon, served in your
choice of a warm flour tortilla or one our famous Made from Scratch
buttermilk biscuits. The APORKalypse really is coming …to your
mouth.”

The APORKalypse Burrito is available as an entrée for $3.99, and as a
small combo with hash rounds and a drink for $5.69, while the
APORKalypse Biscuit is available as an entrée for $3.79, and as a small
combo with hash rounds and a drink for $5.49; prices may vary by
location.

Follow Hardee’s on Facebook (www.facebook.com/hardees),
Twitter (@Hardees),
and Instagram (@Hardees)
for the latest product news and promotional offers. Download the Super
Star® Rewards app from the iTunes
Store
 and Google
Play
 and check in to redeem Hardee’s products on the spot, save
points for a high-value reward, check out the full menu, and use the
store locator to find any Hardee’s in the U.S.

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company
headquartered in Franklin, TN. CKE is not a franchisor and conducts
substantially all of its restaurant activities and operations through
its subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s Restaurants
LLC own, operate and franchise the Carl’s Jr., Hardee’s, Green Burrito®
and Red Burrito® concepts. Carl’s Jr. and Hardee’s operate as one brand
under two names, acknowledging the rich regional heritage of both
banners. After opening their first New York and New Jersey restaurants
in 2015 and recent international openings in Chile, Cambodia and Kenya,
Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC now have over
3,800 franchised or company-operated restaurants in 44 states and 41
foreign countries and U.S. territories. Known for its one-of-a-kind
premium menu items such as 100 percent Black Angus Thickburgers®, Made
from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™, as well as an
award-winning marketing approach, the Carl’s Jr./Hardee’s brand
continues to deliver substantial and consistent growth in the U.S. and
overseas. The Carl’s Jr./Hardee’s system is now 94 percent franchised,
with international restaurants representing 20 percent of the system.
For more information about CKE, please visit www.ckr.com
or its brand sites at www.carlsjr.com
and www.hardees.com.

Contacts

On behalf of CKE Restaurants Holdings, Inc.
Coast Public Relations
Kate
Franklin, 818-606-9784
kate@coastprgroup.com