The Art of Shaving Launches New Power Brush System

Power Spin Brush and Pre-Shave Gel System Clinically Tested to Reduce
Razor Bumps By Up To 69%*

NEW YORK–(BUSINESS WIRE)–The Art of Shaving has introduced a new “Power Brush” System and
regimen. The Power Brush and Unscented Pre-Shave Gel for Power Brush are
made specifically to combat ingrown hair and razor bumps, two of the
most commonly cited shaving issues.***

This new system, when used in preparation for a shave, has been
clinically tested to help reduce the amount of new bumps in three
months* while reducing the occurrence of razor bumps by up to 69%*. The
Art of Shaving Power Brush System reduces the occurrence of ingrown
hairs significantly – up to 47% after first month of use** and increases
the release of ingrown hair by up to 85% over 12 weeks**

The Art of Shaving Power Brush is a three speed brush device for men
suffering from razor bumps. Featuring soft nylon bristles and water
resistant thermo-plastic for use in the shower, this spinning brush can
be used with the Pre-Shave Gel to gently exfoliate the skin and help
release trapped hairs and minimize razor bumps with daily use**. The Art
of Shaving Pre-Shave Gel creates a thin layer of protection on your face
and neck while decreasing any tug and pull during a shave with its
lightweight emollient, glycerin and a touch of Shea Butter.

“Good skin starts with good shave preparation. It was the
foundational belief that inspired our first product – the pre-shave oil
– and our “4Elements of the Perfect Shave”. Modernizing this step of
preparation through the Power Brush system allows us to meet men’s
grooming needs with a new solution, clinically tested to reduce razor
bumps.” – Todd Brisky, The Art of Shaving CEO.

The Power Brush System is available at Art of Shaving store locations
and at www.theartofshaving.com.

*After 12 weeks of daily shaving using a regimen of The Art of
Shaving 2 in 1 Power Brush with Power Brush Gel, ProGlide Flexball Razor
and TAOS 4 Elements Regimen, compared to shaving with shave cream alone
**
Daily shaving using a regimen of The Art of Shaving 2 in 1 Power Brush
with Power Brush Gel, ProGlide Flexball Razor and TAOS 4 Elements
Regimen, compared to shaving with shave cream alone
*** AMJ
2016 TAOS Survey of XX Master Barbers and Shave Consultants

Contacts

Nike Communications, Inc.
Malinda Torres, 646-654-3406
Mtorres@Nikecomm.Com