The Bluebeard’s Revenge: Scottish Barbers Make a High-Street Comeback as Men Go Retro and Abandon Salons

EDINBURGH, Scotland–(BUSINESS WIRE)–Business is booming for Scottish barbershops as they make a return to
high streets across the country – and it’s all thanks to men going back
to their roots in search of a more traditional grooming experience.

Research conducted by the British Barbers’ Association and premium men’s
grooming brand The Bluebeards Revenge has revealed a surge of 15% in
barbershop openings over the past twelve months, with the total number
of those trading on Scottish high streets now standing at 1,345 – an
increase of 175 compared to this time last year.

The return of the short-back-and-sides hairstyles made popular by the
likes of celebrities Cristiano Ronaldo, David Beckham and Gareth Bale
has sparked a rise in the number of men paying frequent visits to their
local barbers, with such high-fashion looks requiring regular
maintenance to keep them in shape.

With men now willing to put a greater level of trust in their barbers
thanks to the rising standards driven in part by the British Barbers’
Association, many are also choosing to part with cash for more indulgent
treatments such as the hot towel shave.

It seems that Scots are now even willing to pay more to maintain their
improved image too, with the average price of a haircut now standing 90p
higher than a year ago, at £12.05.

Mike Taylor, director of the British Barbers’ Association, suggested
that the ever-flourishing trend for men’s grooming was continuing to add
fuel to the fire.

“Men are looking after themselves a lot more and have finally realised
that the barber is the best person to cut their hair, rather than a
hairdresser. There is also a rising demand for hot towel shaves, and
salons fail to offer this service.”

To coincide with the new findings, the British Barbers’ Association and
The Bluebeards Revenge have joined forces to launch an exciting new
competition this week, in a true celebration of the nation’s outstanding
barbering talent.

Launching this week, Scotland’s Best Barber will see a search the length
and breadth of the nation to track down the ultimate skill in men’s hair
cutting and styling, with Britain’s Best Shave 2015 winner Luigi
Caterino, of The Italian Job barbershop in Galashiels, preparing to take
his place on the judging panel.

Luigi, who was crowned king of the wet shaves earlier this year in a
competition run by the same duo, has since been named official barber
for Rangers FC – and his success is a testament to the honour that comes
with receiving such an industry-respected accolade.

The competition is open to anyone currently practicing their trade on
Scottish soil, with the top 25 barbers facing an online public vote
where examples of their work will be up for scrutiny. The top 3 scoring
barbers will then go on to perform in the national final at the 2016
Scottish Barber trade show, held at Edinburgh’s RHC over Sunday 24th and
Monday 25th April.

To enter, visit http://www.bluebeards-revenge.co.uk/bestbarberscotland/.

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The Bluebeards Revenge is a premium men’s grooming brand which offers
The Ultimate Shaving and Grooming Experience for Real Men, with a range
of shaving, hair, body, beard and moustache products to suit all needs.

This information was brought to you by Cision http://news.cision.com

Contacts

The Bluebeards Revenge
nick@bluebeards-revenge.co.uk
melanie@bluebeards-revenge.co.uk
(01752)
898191