The Cheesecake Factory Doubles Holiday Gift Card Offer with Twice the Rewards Beginning Black Friday Through Cyber Monday

Enjoy Two Slice of Joy Cards for Every $25 in Gift Cards Purchased
Online or at Your Local The Cheesecake Factory Restaurant

CALABASAS HILLS, Calif.–(BUSINESS WIRE)–#TheCheesecakeFactoryThe
Cheesecake Factory
® is kicking off the holiday shopping
season on Black Friday weekend with double the rewards for online and
in-restaurant shoppers. Beginning Black Friday through Cyber Monday
(from Friday, November 25, 2016 to Monday, November 28, 2016), guests
will receive two Slice of Joy Cards or two eSlice of Joy Cards for every
$25 in gift cards or eGift cards they purchase in restaurant or online
at shop.thecheesecakefactory.com
– that’s double the reward that The Cheesecake Factory is offering
during the remainder of the holiday season*. An annual favorite to give
and receive, each Slice of Joy Card or eSlice of Joy Card is redeemable
for one slice of The Cheesecake Factory’s legendary
cheesecake
beginning January 1, 2017, through March 31, 2017. With
more than 30 varieties of world-famous
cheesecakes
to choose from, the Slice of Joy Cards and eSlice of Joy
Cards are a sweet treat to give as a gift or keep for oneself.

*Terms and Conditions:

  • Offer available at The Cheesecake Factory restaurants during normal
    business hours November 25, 2016 through November 28, 2016. Offer
    available online at shop.thecheesecakefactory.com
    from 12:00 a.m. PST on November 25, 2016 to 11:59 p.m. PST on November
    28, 2016 (“Promotion Period”).
  • $25 Gift Card or eGift Card increments must be purchased in a single
    transaction to qualify for reward.
  • The Cheesecake Factory is not responsible for any inability to
    purchase Gift Cards or eGift Cards during the Promotion Period,
    regardless of cause, and will not provide rain checks or other “make
    goods” in the event of any such inability.
  • Slice of Joy Cards and eSlice of Joy Cards may be redeemed on a future
    visit from January 1, 2017 through March 31, 2017 for one
    complimentary slice of cheesecake or layer cake. One card per guest,
    per visit.
  • May not be used in conjunction with any other discount or offer.
  • Slice of Joy Cards and eSlice of Joy Cards have no cash value. One
    time use only.
  • Valid at The Cheesecake Factory restaurants in the United States and
    Puerto Rico only. Slice of Joy Cards and eSlice of Joy Cards expire
    March 31, 2017.

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company, through its subsidiaries, owns and operates 207 full-service,
casual dining restaurants throughout the U.S.A. and Puerto Rico,
including 193 restaurants under The Cheesecake Factory® mark; 13
restaurants under the Grand Lux Cafe® mark; and one restaurant under the
RockSugar Pan Asian Kitchen® mark. Internationally, 13 The Cheesecake
Factory® restaurants operate under licensing agreements. The Company’s
bakery division operates two bakery production facilities, in Calabasas
Hills, CA and Rocky Mount, NC, that produce quality cheesecakes and
other baked products for its restaurants, international licensees and
third-party bakery customers. In 2016, the Company was named to the
FORTUNE Magazine “100 Best Companies to Work For®” list for the third
consecutive year. To learn more about the Company, visit www.thecheesecakefactory.com.

FORTUNE and 100 Best Companies to Work For® are registered trademarks of
Time Inc. and are used under license. From FORTUNE Magazine, March 3,
2016 ©2016 Time Inc. FORTUNE and Time Inc. are not affiliated with, and
do not endorse products or services of, The Cheesecake Factory
Incorporated.

Contacts

Murphy O’Brien Public Relations
Stacy Lewis / Shelby Fox / Jenny
Loeb / Angela Ibarra / Christena Bruchey
310-453-2539
cheesecake@murphyobrien.com