The Cheesecake Factory Offers Any Slice for Half Price on July 29 and 30 in Celebration of National Cheesecake Day

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New Chocolate Hazelnut Crunch Cheesecake Debuts on July 29

CALABASAS HILLS, Calif.–(BUSINESS WIRE)–#AnySliceHalfPriceThe
Cheesecake Factory
® will celebrate National Cheesecake
Day in a big way on July 29 and 30 by offering dine-in guests any slice
of its more than 30
legendary flavors of cheesecake
for half price at any of its 189
restaurants nationwide.* To make the holiday even sweeter, The
Cheesecake Factory will also debut its newest creation – Chocolate
Hazelnut Crunch Cheesecake topped with hazelnut crunch and Nutella® on a
blonde brownie crust. The new cheesecake will be available beginning
Friday, July 29.


“National Cheesecake Day has become an annual tradition for us at The
Cheesecake Factory, and we know our guests look forward to it every
year,” said David Overton, Founder and CEO of The Cheesecake Factory
Incorporated. “In addition to offering our dine-in guests any slice for
half price, we are very pleased to celebrate by introducing our new
Chocolate Hazelnut Crunch Cheesecake.”

*One slice of cheesecake per dine-in guest. Must be present. Offer valid
at restaurants in the U.S.A. and Puerto Rico.

Nutella® is a registered trademark of Ferrero S.p.A. All rights reserved.

For more information about The Cheesecake Factory®, please
visit www.TheCheesecakeFactory.com
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us on Facebook at www.facebook.com/TheCheesecakeFactory
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us on Twitter at www.twitter.com/cheesecake
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About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining
segment in 1978 with the introduction of its namesake concept. The
Company, through its subsidiaries, owns and operates 202 full-service,
casual dining restaurants throughout the U.S.A. and Puerto Rico,
including 189 restaurants under The Cheesecake Factory® mark; 12
restaurants under the Grand Lux Cafe® mark; and one restaurant under the
RockSugar Pan Asian Kitchen® mark. Internationally, 12 The Cheesecake
Factory® restaurants operate under licensing agreements. The Company’s
bakery division operates two bakery production facilities, in Calabasas
Hills, CA and Rocky Mount, NC, that produce quality cheesecakes and
other baked products for its restaurants, international licensees and
third-party bakery customers. In 2016, the Company was named to the
FORTUNE Magazine “100 Best Companies to Work For®” list for the third
consecutive year. To learn more about the Company, visit www.thecheesecakefactory.com.

FORTUNE and 100 Best Companies to Work For® are registered trademarks of
Time Inc. and are used under license. From FORTUNE Magazine, March 15,
2015 ©2015 Time Inc. FORTUNE and Time Inc. are not affiliated with, and
do not endorse products or services of, The Cheesecake Factory
Incorporated

Contacts

Murphy O’Brien Public Relations
Lisa Goldstein / Stephanie Senter /
Jenny Loeb / Angela Ibarra / Christena Bruchey
310-453-2539
Cheesecake@murphyobrien.com