The Coca-Cola Company’s 5by20 Initiative Reaches More Than 1.2 Million Women Entrepreneurs

Study Indicates Women Increased Sales an Average of 44% After
Receiving Business Skills Training

ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company today announced strong progress toward its goal to
enable the economic empowerment of 5 million women entrepreneurs across
the Coca-Cola value chain by 2020. Year-end results for 2015 indicate
that the initiative, known as 5by20, has reached a total of more than
1.2 million women entrepreneurs across 60 countries since its launch in

More than 372,000 women entrepreneurs were enabled by 5by20 in 2015,
increasing the total number of women participants by 43 percent over the
course of the year. This growth can be attributed primarily to programs
scaling and replicating in the Eurasia- Africa and Asia-Pacific regions.

“We believe thriving, sustainable communities are critical for a
sustainable business and women are absolutely essential to our success,”
said Bea Perez, Chief Sustainability Officer of The Coca-Cola Company.
“We still have a significant amount of work to do, but I am proud of the
progress we are making. It’s inspiring when I am able to meet the
participants and see firsthand how 5by20 is transforming the lives of
women, families and communities around the world.”

5by20 focuses on helping women entrepreneurs across the Coca-Cola value
chain — agricultural producers, suppliers, distributors, retailers,
recyclers and artisans — overcome challenges when establishing and
growing their business. By providing access to business skills,
financial services, assets and support networks of peers and mentors,
5by20 is helping women succeed as entrepreneurs, while also helping
create sustainable communities.

Market Results: South Africa

In 2013, Coca-Cola and Ipsos, a leading global market research company,
began conducting an impact study of 101 women entrepreneurs in Guateng
and North West provinces near Johannesburg, South Africa. These women
retailers were part of a larger 5by20 business skills training program
implemented in collaboration with partners UN Women and Hand in Hand
Southern Africa. Results collected over 18 months indicate that, on
average, women entrepreneurs participating in the study saw increases in
sales and personal income, which they were able to use for basic
expenses for their families and to put into savings accounts.

Specific data points from the study include:

– Average business sales increased 44% and data indicates average
personal income increased 23% over one year (July 2014-July 2015).

– More than half (54%) of participants reported their business improved
‘a lot’ as a result of the training. Of those women reporting their
business improved ‘a lot’, more than half saw an increase in personal

– On average, since baseline, women showed an increased ability to
afford basic expenses for themselves and their family, such as school
expenses for children’s education, medical visits, and clothing.

– Approximately two-thirds participants reported they were able to put
money in savings each month.

– More than 90% of women included in the study said they were confident
they will keep their business open and will be able to grow.

“These data points indicate that women participating in our 5by20
initiative are achieving sustainable progress in being economically
empowered,” said Therese Gearhart, president of Coca-Cola Southern
Africa. “An educated, successful and empowered woman creates a ripple
effect throughout her community when she can afford her children’s
education, provide basic medical needs for her family and help support
and mentor other women entrepreneurs. The entire community benefits.”

Partnerships with organizations such as UN Women, Inter-American
Development Bank (IDB), International Finance Corporation (IFC)
MercyCorps, TechnoServe, Bill & Melinda Gates Foundation, Hand in Hand
Southern Africa, and many regional and local partners around the world
are critical to the success of The Coca-Cola Company’s 5by20 initiative.

As such, Coca-Cola recently committed to collaborate with IDB, UN Women,
UN Global Compact and others to develop a new diagnostic tool to help
companies achieve equality between men and women in the workplace,
marketplace and community. This new tool will help companies assess
performance against the Women’s Empowerment Principles (WEPs), identify
strengths, gaps, and opportunities, benchmark progress against peers,
laws and industry standards, highlight good practices and set concrete
targets and performance indicators. To read more about the WEPs
diagnostic tool, click

To learn more about Ipsos and details on the South Africa study
referenced in this news release, please visit:

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands and more than 3,800 beverage choices. Led by Coca-Cola, one of
the world’s most valuable and recognizable brands, our company’s
portfolio features 20 billion-dollar brands, 18 of which are available
in reduced-, low- or no-calorie options. Our billion-dollar brands
include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater,
Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through
the world’s largest beverage distribution system, we are the No. 1
provider of both sparkling and still beverages. More than 1.9 billion
servings of our beverages are enjoyed by consumers in more than 200
countries each day. With an enduring commitment to building sustainable
communities, our company is focused on initiatives that reduce our
environmental footprint, create a safe, inclusive work environment for
our associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world’s top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey at,
follow us on Twitter at, visit our blog,
Coca-Cola Unbottled, at
or find us on LinkedIn at

About 5by20

5by20 is The Coca-Cola Company’s global initiative that aims to enable
the economic empowerment of 5 million women entrepreneurs across the
company’s value chain by 2020. Specifically, that means the small
businesses the company works with in over 200 countries around the
world. From fruit farmers to artisans, this initiative aims to help
women overcome the barriers they face to business success. 5by20 and The
Coca-Cola Company are proud to be giving millions of women opportunities
to build their businesses, support their families and build their
communities, while inspiring more to do the same. For more information,


Photo Cutline: Noko, a guardian to five children and a restaurant
owner in Diepsloot, South Africa, learned about bookkeeping, marketing
and other business skills in a workshop offered by Coca-Cola’s 5by20
program and UN Women. She says her confidence has grown and her profits
have nearly doubled. In Noko’s words, “Sometimes when I look around my
business, I see how far I have grown and I am filled with so much pride
I could cry. Now I do not worry about my future, I am excited just
thinking about how much more I can do.” More information about Noko can
be found by linking here.


The Coca-Cola Company
Corporate External Affairs