The Dairy Queen® System Breaks the Rules with New Reese’s Extreme Blizzard® Treat and Reese’s Extreme Brownie a la Mode
New treats combine two candies for flavor-packed Blizzard
MINNEAPOLIS–(BUSINESS WIRE)–#lovemyDQ–When iconic brands like Reese’s® Peanut
Butter Cups®, Reese’s®
Pieces® and DQ®
soft serve come together, anything is possible.
The Dairy Queen® system, a Berkshire
Hathaway (NYSE: BRK.A and BRK.B) company, has given new meaning to the
word extreme with two new iconic Reese’s inspired innovations
that are breaking all the rules.
For the first time ever, DQ has combined Reese’s Peanut
Butter Cups and Reese’s Pieces with its signature soft
serve to create the new Reese’s Extreme Blizzard®
Treat and new DQ Bakes!® menu item Reese’s
Extreme Brownie a la Mode hot-from-the-oven available at participating DQ
and DQ Grill & Chill® locations nationwide on
March 27.
“We’ve taken the treat experience to a whole new level combining two of
the world’s most favorite candies with our soft serve,” said Barry
Westrum, Executive Vice President of Marketing for American Dairy Queen
Corporation (ADQ). “Innovation is part of our DNA and creating the
ultimate taste sensation is what we do best. We are always reimagining
our treats to bring our fans incredible flavors, quality and value.”
DQ fans can get the two-to-one candy advantage with the new Reese’s
Extreme Blizzard Treat, a sweet explosion of taste and
texture combining smooth Reese’s Peanut Butter Cups,
crunchy Reese’s Pieces and chocolate and peanut butter
topping hand blended together with DQ’s vanilla soft serve. Blizzard
Treats are made to order and are offered in four sizes, including
the popular Mini.
In addition to the Reese’s Extreme Blizzard, fans will
also enjoy the newest hot-from-the-oven dessert on the DQ Bakes!®
menu. Reese’s Extreme Brownie a la Mode is a delectable dessert
of Reese’s Peanut Butter Cups, Reese’s Pieces
and creamy peanut butter topping layered over a hot Triple Chocolate
Brownie that’s finished with rich cocoa fudge and DQ vanilla soft
serve.
The Reese’s Extreme Brownie a la Mode is the latest innovation to
come from the DQ Bakes! Institute, which was established to
further inspire, develop and enhance future innovation coming from the DQ
kitchen — ultimately, creating new and unique taste experiences fans
can’t get anywhere else.
For more information about the Dairy Queen system, visit DairyQueen.com.
Connect with the DQ system on Twitter using #LOVEmyDQ and follow
the system at twitter.com/dairyqueen.
Visit the DQ Facebook fan page, which has more than 10.9
million friends and become a friend at facebook.com/dairyqueen.
About IDQ:
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota,
is the parent company of American Dairy Queen Corporation. Through its
subsidiaries, IDQ develops, licenses and services a system of more than
6,700 locations in the United States, Canada and more than 25 other
countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire)
which is led by Warren Buffett, the legendary investor and CEO of
Berkshire. For more information visit DairyQueen.com.
Contacts
Pierson Grant Public Relations
Media contact:
Kimberly
Rodriguez, 954-776-1999 ext. 257
krodriguez@piersongrant.com
