The Dairy Queen® System Celebrates Free Cone Day on March 20th
DQ delivers cones by drone to fans
MINNEAPOLIS–(BUSINESS WIRE)–#FreeConeDay–In advance of Free Cone Day, the Dairy Queen®
system made a special delivery of cones by drone to a few lucky fans: http://bit.ly/dqfcd.
Free Cone Day is set for the first day of Spring on Monday, March 20 at
participating non-mall Dairy Queen and DQ Grill & Chill®
locations in the U.S. Fans can enjoy a FREE small
vanilla soft-serve cone with the signature curl on top (limit one per
customer while supplies last). At the same time, participating locations
also will collect donations for Children’s Miracle Network Hospitals®.
“Soft serve is part of our brand DNA and the taste is unmatchable. The DQ®
soft-serve cone fans have come to love is one of the most recognized
treats in the world and is fondly referred to as the ‘cone with the curl
on top,’” said Barry Westrum, executive vice president of Marketing for
American Dairy Queen Corporation (ADQ). “We can’t think of a better way
to show our appreciation to fans, kick off the Spring season and support
such an amazing cause than with a Free Cone Day.”
Over the last 32 years, the Dairy Queen system of locations that
are franchised by ADQ, a Berkshire Hathaway (NYSE: BRK.A and BRK.B)
company, has raised more than $120 million for Children’s Miracle
Network Hospitals in local communities.
“We’re excited and ready to go for our Third Annual Free Cone Day,”
added Westrum. “Free cones have become a fan tradition — they love it.
The icing on the cake is supporting Children’s Miracle Network
Hospitals.”
Last year, the Dairy Queen system raised more than $200,000 in
one day for Children’s Miracle Network Hospitals.
For more information about the Dairy Queen system, visit DairyQueen.com.
Connect with the DQ system on Twitter using #LOVEmyDQ and at twitter.com/dairyqueen.
Visit the DQ Facebook fan page, which has more than 10.8
million friends and become a friend at facebook.com/dairyqueen.
About IDQ:
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota,
is the parent company of American Dairy Queen Corporation. Through its
subsidiaries, IDQ develops, licenses and services a system of more than
6,700 locations in the United States, Canada and more than 25 other
countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire)
which is led by Warren Buffett, the legendary investor and CEO of
Berkshire. For more information visit DairyQueen.com.
About Children’s Miracle Network Hospitals:
Children’s Miracle Network Hospitals® raises funds and
awareness for 170 member hospitals that provide 32 million treatments
each year to kids across the U.S. and Canada. Donations stay local to
fund critical treatments and healthcare services, pediatric medical
equipment and charitable care. Since 1983, Children’s Miracle Network
Hospitals has raised more than $5 billion, most of it $1 at a time
through the charity’s Miracle Balloon icon. Its various fundraising
partners and programs support the nonprofit’s mission to save and
improve the lives of as many children as possible. Find out why
children’s hospitals need community support, identify your member
hospital and learn how you can Put Your Money Where the Miracles Are, at CMNHospitals.org
and facebook.com/CMNHospitals.
B-roll: http://bit.ly/dqfcd
Contacts
International Dairy Queen Inc.
Kimberly Rodriguez, 954-776-1999,
Ext. 257
Krodriguez@piersongrant.com
