The Dairy Queen® System Creates a Blizzard of Miracles on July 28

Fans are encouraged to post to #MiracleTreatYourSelfie during
Miracle Treat Day benefiting Children’s Miracle Network Hospitals
®

–(BUSINESS WIRE)–#LovemyDQ–International Dairy Queen Inc.:


WHO:

  Participating Dairy Queen® and DQ Grill & Chill® locations
throughout the United States
 

WHAT:

Will help make miracles for hospitalized children during DQ®’s
11th annual Miracle Treat Day, when $1 or more from every Blizzard®
Treat sold at participating locations will be donated to local
Children’s Miracle Network Hospitals® (CMN Hospitals).
CMN Hospitals raise funds to help save and improve the lives of kids
treated at 170 children’s hospitals across the U.S. and Canada.
 
Fans are encouraged to post photos to #MiracleTreatYourSelfie.
 
All donations collected on Miracle Treat Day stay in the communities
in which they are raised to support local kids at area CMN Hospitals.
 

WHEN:

All day Thursday, July 28, 2016
 

WHERE:

Visit MiracleTreatDay.com
for the nearest participating Dairy Queen or DQ Grill & Chill
locations.

ADDITIONAL INFORMATION:

The featured Miracle Treat Day “Blizzard of the Day” will be Oreo®,
which is still the most popular Blizzard Treat to date. The Blizzard
of the Month for July in the U.S. is M&M® Peanut Butter
Monster Cookie. All other Blizzard flavors are also available
that day.

University of Kansas Medical Center pediatric patients also are starring
on DQ’s social media properties counting down the days leading up
to Miracle Treat Day from DQ’s famed upside down room (https://wdrv.it/2dd2c6ed9).

During a 32-year partnership with CMN Hospitals, the Dairy Queen
system has raised more than $105 million for local hospitals.

For more information about Miracle Treat Day, visit MiracleTreatDay.com
and connect on social media at #MiracleTreatDay and
#MiracleTreatYourSelfie.

About Children’s Miracle Network Hospitals:

Children’s Miracle Network Hospitals® raises funds and
awareness for 170 member hospitals that provide 32 million treatments
each year to kids across the U.S. and Canada. Donations stay local to
fund critical treatments and healthcare services, pediatric medical
equipment and charitable care. Since 1983, Children’s Miracle Network
Hospitals has raised more than $5 billion, most of it $1 at a time
through the charity’s Miracle Balloon icon. Its various fundraising
partners and programs support the nonprofit’s mission to save and
improve the lives of as many children as possible. Find out why
children’s hospitals need community support, identify your member
hospital and learn how you can Put Your Money Where the Miracles Are, at CMNHospitals.org
and facebook.com/CMNHospitals.

About IDQ:

International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota,
is the parent company of American Dairy Queen Corporation. Through its
subsidiaries, IDQ develops, licenses and services a system of more than
6,700 locations in the United States, Canada and 28 other countries. IDQ
is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by
Warren Buffett, the legendary investor and CEO of Berkshire. For more
information visit DairyQueen.com.

EDITOR’S NOTE:

Visit MiracleTreatDay.com
for the nearest participating
Dairy Queen® or DQ
Grill & Chill® location.

Photo, Remote or V/O Opportunity for THURSDAY,
July 28

Contacts

Pierson Grant Public Relations
Media Contacts:
Kimberly
Rodriguez, 954-776-1999, ext. 257
krodriguez@piersongrant.com
or
EmmaJean
Livingston, 954-776-1999, ext. 242
elivingston@piersongrant.com

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