The Dairy Queen® System is Getting into the Coffee Business
The treat industry leader is rolling out coffee nationally for the
first time with new iced coffee beverages and Ultimate Frappés
MINNEAPOLIS–(BUSINESS WIRE)–The battle for coffee supremacy has just expanded with the announcement
today that the Dairy Queen® system is now
offering iced coffee and frappés for the first time nationally in the
U.S., as a part of the launch of the Hardest Working Happy Hour
available weekdays at participating U.S. locations from 2 to 5 p.m.
The Berkshire Hathaway (NYSE: BRK.A and BRK.B) company is offering DQ®
fans the choice of a new Vanilla, Salted Caramel or Mocha flavored Iced
Coffee; new OREO®, Caramel Chip or Midnight Mocha DQ
Ultimate Frappés; and Strawberry Banana, Tripleberry®,
Mango Pineapple and the new Strawberry Watermelon Orange Julius®
Premium Fruit Smoothies at one of the best values in the industry. The
small flavored Iced Coffees are only $1, and the small, blended to
perfection new DQ Ultimate Frappés and small Orange Julius®
Premium Fruit Smoothies are just $2 weekdays from 2 to 5 p.m. at
participating locations. While the beverages are available all day, they
are value priced only during Happy Hour.
“This is our biggest beverage launch ever and happy hour is a very
competitive day-part across all restaurant brands. We’ve really
differentiated ourselves from other QSR and beverage competitor happy
hour programs by creating a stir in our space with variety, value and
taste,” said Barry Westrum, executive vice president of Marketing for
American Dairy Queen Corporation (ADQ). “Our fans want something
different and better and at our DQ locations they can now treat
themselves to the unbelievable every day. With our Hardest Working Happy
Hour, fans will find quality, portable iced coffee DQ Ultimate
Frappés and smoothie beverages at a great price and offered in a
uniquely DQ way. It’s an extra indulgence during the day that’s
perfect as an afternoon on-the-go pick-me-up.”
U.S. Gold Medal Gymnast Shawn Johnson will be on hand at the Manhattan
DQ Grill & Chill® restaurant from 2 to 3 p.m. to launch
the Hardest Working Happy Hour, which appeals to female millennials. The
newlywed, author and Dancing with the Stars winner is a great fit for
the brand and a multitasker.
“At any given time, we are on our phones, on our laptops and in a
meeting, all at the same time. We’re all multitaskers and studies say
that 98 percent of us don’t do it very well,” said Westrum. “Shawn is
the epitome of a multitasker and that’s our message with the beverages
on our Hardest Working Happy Hour menu.”
For more information about the Dairy Queen system, visit DairyQueen.com.
Connect with the DQ system on Twitter using #LOVEmyDQ and follow
the system at twitter.com/dairyqueen.
Visit the DQ Facebook fan page, which has more than 10.2
million friends, and become a friend at facebook.com/dairyqueen.
About IDQ:
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota,
is the parent company of American Dairy Queen Corporation. Through its
subsidiaries, IDQ develops, licenses and services a system of more than
6,700 locations in the United States, Canada and 28 other countries. IDQ
is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by
Warren Buffett, the legendary investor and CEO of Berkshire. For more
information visit DairyQueen.com
Link to b-roll footage: https://www.dropbox.com/s/a5pekh2vf76tirn/Dairy%20Queen%20FINAL.mp4?dl=0
Contacts
Pierson Grant Public Relations
Kimberly Rodriguez, 954-776-1999,
ext. 257
krodriguez@piersongrant.com
