The Dairy Queen® System Offers $5 Buck Lunch All-Day Value Meal

Fans took to social media requesting lunch’s best deal all day long
and
DQ® answered

MINNEAPOLIS–(BUSINESS WIRE)–#5BuckFreedom–America has asked for it and the DQ® system is
delivering it.


The Dairy Queen® system’s social media
properties have been buzzing with accolades for its famous $5 Buck Lunch
value meal, with thousands of fans requesting that the brand expand the
meal to an all-day offer. So at participating DQ and DQ Grill
& Chill
® locations, the $5 Buck Lunch deal is
now an all-day offer for a limited time through Oct. 31st.

“Our fans demanded it and we listened. This is a game-changer for our
fans and anyone who wants the best lunch deal all day long,” said Barry
Westrum, Executive Vice President of Marketing for American Dairy Queen
Corporation (ADQ). “We’re giving fans the freedom to choose to eat our
$5 Buck Lunch at any time: for lunch, dinner or as an afternoon or late
night snack. It’s value all day every day.”

Launched in 2013, the DQ $5 Buck Lunch is considered lunch’s best
deal with the offer of an entrée, crispy regular fries, a 21 oz.
beverage and a world famous DQ sundae. During the $5 Buck Lunch
All-Day offering, fans have a choice of entrée including a deluxe
cheeseburger made with a 100 percent beef patty topped with melted
American cheese crisp lettuce, thick-cut tomato, sliced onions, ketchup,
mayo and pickles or the 3-piece chicken strip meal with all-white meat
chicken strips. Fans also can upgrade from the $5 Buck Lunch sundae with
a small Blizzard® Treat for $1.

The DQ $5 Buck All-Day Lunch limited time offer is supported by
national advertising and a social media campaign. In fact, the TV
commercial highlights a tweet from “Megan,” a die-hard DQ fan who
asks why she can’t get a $5 Buck Lunch for dinner. Now she, and all of
America, can.

“We had some fun with the commercial, but the message is clear,” Westrum
said. “The DQ brand is very popular on social media and we take
great pride in listening and responding quickly. Our fans are so engaged
that we are mentioned once every eight seconds on social media. So
here’s to our fans and to having all of America saying, ‘Let $5 buck
freedom reign.’”

Follow the conversation at #5BuckFreedom. For more information about the Dairy
Queen
system, visit DairyQueen.com.
Connect with the DQ system on Twitter using #LOVEmyDQ and follow
the system at twitter.com/dairyqueen.
Visit the DQ Facebook fan page, which has more than 10.6
million friends and become a friend at facebook.com/dairyqueen.

International Dairy Queen, Inc., is a subsidiary of Berkshire Hathaway
Inc. (NYSE: BRK.A and BRK.B) which is led by Warren Buffett, the
legendary investor and CEO of Berkshire.

About IDQ:

International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota,
is the parent company of American Dairy Queen Corporation. Through its
subsidiaries, IDQ develops, licenses and services a system of more than
6,700 locations in the United States, Canada and more than 25 other
countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire)
which is led by Warren Buffett, the legendary investor and CEO of
Berkshire. For more information visit DairyQueen.com.

Link to commercial: https://youtu.be/gT5-zB_8m3E

Contacts

Pierson Grant Public Relations
Media contact:
Kimberly
Rodriguez, 954-776-1999 ext. 257
krodriguez@piersongrant.com