The Energy Providers of Southern California Launch Partnership; Announce “Conserve Energy SoCal” Initiative

Natural gas and electric utilities, local government officials join
forces to encourage energy conservation across Southern California

LOS ANGELES–(BUSINESS WIRE)–With hotter temperatures quickly approaching, the Energy Providers of
Southern California – a joint coalition of Southern California natural
gas and electric utilities, in partnership with the California Public
Utilities Commission, California Independent System Operator, and local
city governments – today announced Conserve
Energy SoCal
, an initiative to bring Southern California residents
together to conserve energy, save money and reduce the risk of natural
gas and electricity shortages this year.


In addition to existing conservation programs and financial incentives
from local utilities, the Energy Providers of Southern California are
expanding the effort by teaming up to educate and encourage consumers to
conserve electricity and natural gas through the Conserve Energy SoCal
initiative. The Energy Providers of Southern California will encourage
conservation efforts, enact Flex Alerts during peak usage periods and
provide resources for the greater Southern California community. Through
public education and programming, as well as the collective efforts of
all residents, businesses and agencies, the Energy Providers of Southern
California aim to make 2016 a record year for conservation.

With the limited availability of natural gas from the Aliso Canyon
storage facility, there is less natural gas locally to produce
electricity, particularly during high-usage periods, which could lead to
power outages. So it will be more important than ever to work together
to conserve energy.

The Conserve Energy SoCal initiative will use interactive and
educational programs to encourage the entire Southern California
community to come together to reduce natural gas and electricity
consumption. To kick things off, the campaign will educate residents and
businesses about the role natural gas plays in electricity generation.
Content will include comprehensive conservation tips, particularly
during peak times when natural gas shortages are more likely to impact
the electric grid, perhaps even leading to power outages. Information on
the benefits of using less energy, such as lower gas and electric bills
for residents and businesses, will also be provided.

The Campaign will also feature the www.ConserveEnergySoCal.com
website, Twitter
and Facebook
social media accounts and paid advertising, all with the goal of
educating and engaging the Southern California community about the
importance of energy conservation.

Having faced the ongoing statewide drought, Californians have already
been successful in adopting effective conservation habits and have
witnessed the positive impact of working together. With the knowledge
that 61 percent of electricity is generated at natural gas-burning power
plants, Southern Californians will now be asked to adopt the same
mentality in their efforts for energy conservation. Some consumers have
already made significant strides to make energy conservation a part of
their routine by adjusting their thermostats, switching to lower wattage
light bulbs and purchasing energy efficient appliances. Now, the Energy
Providers of Southern California are calling on everyone to once again
band together in a joint effort to create meaningful change in the
utilization of our resources. Doing so may help prevent electricity
outages this summer.

About The Energy Providers of Southern California

The Energy Providers of Southern California is a coalition of the
Greater Los Angeles region’s natural gas and electric utilities, in
partnership with the California Public Utilities Commission and local
city governments. With 2016 expected to present challenges in natural
gas availability, the Energy Providers of Southern California have
united in a concerted effort to help the people of Southern California
conserve energy and avoid shortages through educational programming.

Members include: Azusa Light & Water (ALW), Burbank Water & Power (BWP),
California Independent System Operator (CAISO), City of Colton Electric
Utility (CCEL), Glendale Water & Power (GWP), Los Angeles Department of
Water & Power (LADWP), Pasadena Water & Power (PWP), Riverside Public
Utilities (RPU), San Diego Gas & Electric (SDG&E), Southern California
Edison (SCE), Southern California Gas Company (SoCalGas), Southern
California Public Power Authority (SCPPA), and the Southern California
Regional Energy Network (SoCalREN).

About Conserve Energy SoCal

The Conserve Energy SoCal initiative is focused on energy conservation
in Southern California and is supported by the Energy Providers of
Southern California. For decades, Californians have led the way in smart
energy use to conserve resources and protect the state’s natural beauty.
This year we enter a critical time for conservation, an important moment
for all of Southern California to band together and demonstrate our
energy-saving savvy. With the goal of making 2016 a record year for
conservation, the Conserve Energy SoCal campaign was created to educate
residents on ways to conserve energy and avoid energy shortages during
peak times. Through this initiative, The Energy Providers of Southern
California is dedicated to effectively cutting energy consumption and
conserving resources.

For further information on The Energy Providers of Southern California
and Conserve Energy SoCal, please visit www.ConserveEnergySoCal.com,
or visit us on Twitter
and Facebook.

Contacts

The Energy Providers of Southern California
Anna Beyder,
415-537-1707
ConserveEnergySoCal@icfolson.com