The Heinz Brand Launches Petition to Make Monday After the Big Game a National Holiday

CHICAGO & PITTSBURGH–(BUSINESS WIRE)–The first Sunday in February is known to be a day of fun, friends and
football. No matter who you’re rooting for, whether you’re a sports fan
or not, when it comes to the Big Game, there is one universal consensus:
no one wants to go to work the next day.

This year, the Heinz brand will try to bring some of the
greatness of Big Game Sunday into Monday, by petitioning to make the day
after the Big Game, coined SMUNDAY, a national holiday. People may have
talked about this before, but the Heinz brand never settles and
we don’t believe Americans should have to settle for the worst Monday of
the year.

The Heinz brand is kicking off the campaign with a Change.org
petition encouraging Americans to stand behind SMUNDAY. The goal is
to get 100,000 signatures, when this goal is reached, it will be sent to
Congress, in the hopes of making this dream a reality.

And to show unwavering commitment to this effort, Kraft Heinz salaried
employees across the U.S. will get the day off on Monday, February 6.

“The Heinz brand doesn’t settle on delivering superior taste or
quality and we don’t believe America should have to settle on the day
after the best sports day of the year. Statistics show over 16 million
people are expected to call in “sick” or plan to miss work on the day
after the Big Game,” said Nicole Kulwicki, Head of Heinz brands.
“Making SMUNDAY a national holiday means people all over the country can
officially make Monday a day to celebrate too.”

The Heinz brand encourages all of America to never settle and
join in the effort to make SMUNDAY an official national holiday.

Supporters can sign the petition here: www.smunday.org

ABOUT THE KRAFT HEINZ COMPANY

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico,
Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida,
Oscar Mayer, Philadelphia, Planters, Plasmon,
Quero, Weight Watchers Smart Ones and Velveeta. The
Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

Contacts

ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan,
212-230-1800
brooke@alisonbrodmc.com
or
The
Kraft Heinz Company
Lynne Galia, 847-646-4396
lynne.galia@kraftheinzcompany.com