The LADbible Seizes #1 Spot as the Most Watched European Media Property and moves up to #3 Globally according to Tubular’s July Rankings

Generates 3x More Views than BBC Worldwide

Overtakes The Walt Disney Company to Take Third Position Worldwide

LONDON & MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–The LADbible Group, a UK based entertainment company which is followed
by half of all 18-24 UK men and almost quarter of 18-24 year old UK
women has ranked as the #1 most watched media property in Europe –
according to Tubular Labs’ July rankings of top online video creators
and brands.

In July The LADbible also moved up one place to become the #3 most
watched media property globally after Buzzfeed and Time Warner.

The company, which partnered with Tubular Labs in March 2016 to bolster
its video views, garnered 3.1 billion views across all platforms and
LADbible Group publishers in July. Buzzfeed, Time Warner and The Walt
Disney company generated 4.8 billion views, 3.2 billion views and 2.6
billion views respectively.

The LADbible Group’s nine content brands include the LAD Bible, SPORT
Bible, GAMING Bible, and FOOD Bible. The LADbible beat out such
established media properties as BBC Worldwide, Daily Mail, RTL Group,
and Sky. For example, The LADbible’s 9 publishers together got 3.8x more
views than BBC Worldwide’s 322 publisher channels.

Adam Clyne, Chief Operating Officer, The LADbible Group, said:

“It’s very encouraging to see the strength of our video performance
across all our brands and across video platforms including Facebook,
Instagram, YouTube, Twitter, Vine and our websites. We have created a
global audience of millennials and Gen Z who associate our brands with
great video content.

It’s especially exciting to see how well LADbible Group is performing
compared to some of the biggest media businesses in the world and to
have moved from fourth to third place in the global rankings, moving
ahead of a giant like the Walt Disney Company.”

“We’re constantly innovating in how we play out our video strategy
and our partnership with Tubular Labs has helped us measure and
understand our performance in a very granular way. We have seen some
very exciting results with new products like Facebook Live. Across the
group we did 26 Facebook Live broadcasts July with highlights like Last
Lolly Standing https://www.facebook.com/video.php?v=2783253238388515,
which delivered 6.4 million views. The result is that in July we
generated 3.1 billion views.”

Denis Crushell, VP of Europe, Tubular Labs said:

“Our number one goal is to help our customers succeed in online video
and commercialize their online video audiences. The LADbible Group
understands what content their audience wants to watch and engage with
everyday. It publishes a minimum of 50 videos per day, with each video
commanding on average 1.3 million views. Leveraging Tubular Labs’ data
and insights, The LADbible does an excellent job of tailoring content to
its audience. We are delighted our product is helping contribute to
their continued success, evident in their July performance.”

For complete list of July rankings, visit: www.tubularlabs.com/rank

About The LADbible

Founded in 2012 TheLADbible Group has become one of the best-loved media
brands for a global youth audience. It has grown from a single Facebook
page to a multi-channel, multi-brand portfolio which reaches over 500
million people a month. The company has a flourishing community across
our website, Facebook, Instagram, Snapchat, Twitter, Vine, YouTube,
Apple TV and its iOS app. The LADbible has offices on Dale Street in
Manchester and in Jack’s Place, London.

About Tubular Labs

Tubular Labs is the worldwide leader in online video intelligence,
serving over 5,000 video creators and 130+ enterprise customers to date,
including Viacom, Warner Bros., HGTV, Activision, AwesomenessTV, Maker
Studios and Fullscreen. Tubular’s audience and content insights empower
our customers to refine their content and distribution strategy, find
and partner with influencers, and optimize their promotion budgets. Only
Tubular analyzes the engagement of over 400+ million viewers and tracks
2.2 billion videos across 30 platforms, including YouTube, Facebook,
Twitter, Vine, Instagram, AOL and Yahoo.

Contacts

TheLADbible Group
Mimi Turner
mimi@theladbible.com
or
Tubular
Labs
Marjaneh Ravai
Marjaneh@tubularlabs.com