The Pokémon Company International Announces Record-Breaking UK Sales for Pokémon Trading Cards and Toys

LONDON–(BUSINESS WIRE)–The Pokémon Company International announced today that Pokémon has
achieved record-breaking sales figures at retail in the UK throughout
2016, for its Trading Card Game (TCG) and toys from master toy partner
TOMY, as reported by the NPD Group.

According to figures recorded by the NPD Group Toys retail tracking
service, the Pokémon property recorded a 285% increase in sales
throughout 2016 against market growth of 6% in the whole UK toy market.
In the last three months, October to December, Pokémon increased sales
by 512% versus the 7.7% market growth.

Also, in the Christmas week, Pokémon TCG smashed through the one million
pounds sterling barrier, achieving retail sales of £1.29m in a seven-day
period, a 733.7% increase on the previous year.

Mathieu Galante, Senior Market Development Manager for The Pokémon
Company International, said: “Thanks to the activities celebrating
Pokémon’s 20th year, plus the huge impact of our video game releases,
interest in the brand has escalated, ensuring figures for TCG and toy
sales have been incredible. We fully expect that demand for the product
will remain high throughout 2017 as new expansions are introduced to tie
in with our new Nintendo 3DS games Pokémon Sun and Pokémon Moon.”

Steve Buckmaster Managing Director of Esdevium Games – UK distributor of
the Pokémon TCG – said: “We are delighted to announce these sensational
figures just ahead of Toy Fair and look forward to talking to our retail
partners at the show about ways that we can keep the phenomenal demand
going. We are very excited about our first Pokémon TCG: Sun & Moon
expansion, which will be released in February.”

Camilla MacQueen, UK Brand Manager at TOMY Europe said: “We’re excited
to be part of Pokémon’s fantastic achievement. We’re expecting 2017 to
be another huge year for Pokémon and we’re looking forward to unveiling
two new product lines at Toy Fair London that will appeal to collectors
of all ages.”

The global phenomenon of Pokémon was first launched in Japan in 1996 as
a role-playing game for Nintendo’s Game Boy system and reached the
United States and Europe in 1998–99. The first generation of Pokémon
games introduced the original 151 Pokémon. Today the Pokémon universe
includes more than 800 Pokémon that players can catch, trade, and battle
against their opponents in the quest to become the best Pokémon Trainer.

Pokémon has since grown into one of the most popular entertainment
properties in the world. It is one of the most successful video game
franchises of all time, with more than 279 million video games sold
worldwide. In addition, 21.5 billion TCG cards have been shipped to 74
countries in 11 languages, and over 450,000 players take part in Pokémon
events every year. There are also more than 900 episodes of the animated
TV series, now starting its 20th season.


About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company
in Japan, manages the property outside of Asia and is responsible for
brand management, licensing, marketing, the Pokémon Trading Card Game,
the animated TV series, home entertainment, and the official Pokémon
website. Pokémon was launched in Japan in 1996 and today is one of the
most popular children’s entertainment properties in the world. For more
information, visit


Valerie Taylor
Publicity Consultant
Tel +
44 7889 666594