The Question of the Fall Season: Pumpkin or Apple?

The Dairy Queen® system
brings back two fall seasonal favorites

MINNEAPOLIS–(BUSINESS WIRE)–#ApplePieBlizzard–The unofficial start to the fall season is marked by the beginning of
the school year, the kickoff of football season and everything pumpkin
and apple.


Just in time for fall, the Dairy Queen® system,
a Berkshire Hathaway (NYSE: BRK.A and BRK.B) company, is bringing back
two fan favorites today, the Pumpkin Pie Blizzard®
Treat and the Apple Pie Blizzard Treat.

Available at participating Dairy Queen and DQ Grill &
Chill
® locations nationwide, the Pumpkin Pie Blizzard
Treat is a smooth and creamy combination of pumpkin pie pieces and
classic DQ® vanilla soft serve that’s
crowned with whipped topping and a touch of nutmeg. The Apple Pie
Blizzard
Treat is a sweet blend of real Granny Smith apple pie
filling and cinnamon pie pieces blended with DQ signature vanilla
soft serve topped with whipped topping and cinnamon. Both Blizzard
Treats are available in four sizes, including the popular Mini.

DQ Fans are showing love for their favorite pie flavor on social
media by using #PumpkinPieBlizzard or #ApplePieBlizzard.

“This is a sweet, friendly competition between two of the most popular
classic fall flavors and we want our fans to tell us which one rules
their world,” said Barry Westrum, Executive Vice President of Marketing
for American Dairy Queen (ADQ). “Our Fans like choices and we are giving
them the best of the best to choose from. We are excited to see which
way our fans go. I’ll admit it’s tough to pick a favorite. They are both
outstanding Blizzard Treats.”

Many Blizzard Treat flavors, including Apple Pie and Pumpkin Pie,
can easily be made into DQ Cakes which are perfect for the first
day of fall and other special events, such as birthdays and
anniversaries.

For more information about the Dairy Queen system, visit DairyQueen.com.
Connect with the DQ system on Twitter using #LOVEmyDQ and follow
the system at twitter.com/dairyqueen.
Visit the DQ Facebook fan page, which has more than 10.6
million friends and become a friend at facebook.com/dairyqueen.

About IDQ:

International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota,
is the parent company of American Dairy Queen Corporation. Through its
subsidiaries, IDQ develops, licenses and services a system of more than
6,700 locations in the United States, Canada and more than 25 other
countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire)
which is led by Warren Buffett, the legendary investor and CEO of
Berkshire. For more information visit DairyQueen.com.

High resolution image available upon request

Contacts

Pierson Grant Public Relations
Media Contact:
Kimberly
Rodriguez, 954-776-1999 ext. 257
krodriguez@piersongrant.com