Things Will Get a Little Krazy at the 90th Anniversary Macy’s Thanksgiving Day Parade®

Krazy Glue® will debut its first-ever float
in the world famous holiday spectacle

NEW YORK & ATLANTA–(BUSINESS WIRE)–Upside down cars, teetering towers of chairs, furniture glued to the
ceiling and other extraordinary demonstrations of the Krazy Glue brand’s
strong adhesive ability will come to life aboard the new Krazy Glue
float in the 2016 Macy’s Thanksgiving Day Parade®. Krazy Glue
is partnering with Macy’s (NYSE:M) to send the “Fun House” float down
the streets of New York City as millions marvel at the outrageous
display of kraziness.


“Krazy Glue is an instant solution and the only super glue that allows
consumers to create ‘krazy’ things. Macy’s has been a fantastic partner
in bringing the brand’s remarkable ability to glue things together to
life with the Fun House float,” said Victor Misawa, senior vice
president of marketing, Writing & Creative Expression, Newell Brands.
“We’re thrilled to debut our fun and ‘krazy’ float during the landmark
90th anniversary of the Macy’s Thanksgiving Day Parade.”

The Fun House float will stand more than three stories tall and will be
a manifestation of the unbelievable things that are possible with Krazy
Glue. Inside the fun house, the main room will rock back and forth while
a chandelier, piano, tables and chairs are glued to the walls and
ceiling. Outside, life-sized cars attached by their roofs, piles of
dishes stacked to unbelievable heights, and a tower of chairs glued
together at odd angles will wow spectators. Escorting the float will be
a party of carnival performers, including a strong man lifting a
colossal weight over his head, acrobats demonstrating impossible
gymnastic feats, and street artists balancing enormously tall stacks of
plates and hats.

“For 90 years, the Macy’s Parade has entertained millions with
spectacles of grandeur. The Krazy Glue float offers an extension of that
theme in a fun, offbeat and unexpected way,” said Amy Kule, executive
producer of the Macy’s Thanksgiving Day Parade. “The Krazy Glue team has
been a great partner in designing this wacky float, and we’re thrilled
to bring a little bit of ‘krazy’ to the Parade in 2016.”

The 90th Anniversary Macy’s Thanksgiving Day Parade airs nationwide on
NBC-TV, from 9 a.m. to noon in all time zones on Thursday, Nov. 24, 2016.

About the Macy’s Thanksgiving Day Parade:

With more than 50 million viewers across the country and more than 3.5
million spectators that line up along the streets of New York City each
year, the Macy’s Thanksgiving Day Parade is a national icon that has
grown into a world-famous holiday event. For 90 years, the Macy’s
Thanksgiving Day Parade has marked the official start of the holiday
season. Growing in size and scale, the Parade proudly marches down a
more than 2-mile route in New York City with more than 8,000
participants in tow including Macy’s employees, their families,
celebrities, athletes, clowns and dance groups spreading holiday cheer.
The Parade also features America’s best marching bands, fabulous floats
and Macy’s signature giant helium character balloons. For more
information on the Macy’s Parade, please visit www.macys.com/parade
or call the Parade hotline at (212) 494-4495.

About Krazy Glue:

Krazy Glue® is a super-strong, fast-drying adhesive solution that can
hold up to 2,000 lbs. per square inch. Krazy Glue is an instant, strong
solution for all needs around the house. With a wide assortment of
instant adhesives for multiple applications and an all-purpose formula
that bonds to a wide variety of surfaces, including ceramic, plastic,
wood, porcelain, metal, leather, rubber, vinyl, and more, only Krazy
Glue allows consumers to do anything krazy! Krazy Glue (www.krazyglue.com)
is part of Newell Brand’s global portfolio of brands.

About Newell Brands

Newell Brands (NYSE: NWL) is a leading global consumer goods company
with a strong portfolio of well-known brands, including Paper Mate®,
Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®,
Rawlings®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid
Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®,
Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. For
hundreds of millions of consumers, Newell Brands makes life better every
day, where they live, learn, work and play. This press release and
additional information about Newell Brands are available on the
company’s website, www.newellbrands.com.

Contacts

Macy’s Media Relations
Orlando Veras, 646-429-7450
orlando.veras@macys.com
or
Macy’s
Media Relations
Christine Olver, 646-429-5713
christine.olver@macys.com
or
Krazy
Glue
Caitlin Watkins, 470-328-9601
Caitlin.Watkins@newellco.com