This Fall, Boston’s Reminds Consumers, If You Ain’t Ribbin’, You Ain’t Livin’

Casual Dining Brand Promotes Saucy, Meaty Favorite on Menu,
Encourages Americans to Make a Mess with New Rib Bibs

DALLAS–(BUSINESS WIRE)–Things are about to get a whole lot saucier this fall! With the launch
of its new lineup of rib sauces, Dallas-based Boston’s
Restaurant & Sports Bar
(Boston’s) is encouraging consumers to
roll up their sleeves and celebrate with family and friends over this
finger-licking, All-American meal.

From August 29 through November 6, guests can leave the bib at home and
enjoy the porky-pleasure at Boston’s locations across the country. The
casual dining brand, which combines a family-friendly restaurant and
separate sports bar under one roof, is thrilled to offer consumers
another quality menu option that promotes gathering over delicious food
and Boston’s ribs are sure to be the main ‘slab’ of the show.

“Finding the time to relax and connect with family and friends isn’t
always easy, and we’re here to make sure that our guests choose Boston’s
to enjoy fall sports while enjoying our All-American ribs. We have a lot
of priorities, but we always keep our focus one thing — making sure our
guests feel satisfied and taken care of,” said Brad Bevill, VP of
Marketing at Boston’s Restaurant & Sports Bar. “By adding fun and unique
items such as our made in-house rib sauces to our already diverse menu
at Boston’s, we are looking to make sure everyone knows ‘we’ve gotcha
covered’.”

The brand is eager to show guests that getting messy while you eat can
be fun. The slabs of tender, All-American pork ribs are cooked-to-order
and smothered in a choice of four new sauces. Sauce options include:

  • Traditional—Sweet, molasses-based sauce with a smoky flavor.
  • Fiery Apple Sauce— Sweet with a touch of heat. Featuring Angry
    Orchard Hard Cider.
  • Octoberfest Sauce— Subtle, smoky mustard flavor to pair with
    the malty, hoppy taste of Samuel Adams Octoberfest seasonal beer.
  • Boston Lager Sauce— Samuel Adams Boston Lager mixed with a
    subtle bite of black pepper.

In addition to Boston’s ribs slathered in made in-house sauces, the
brand will be featuring five rib-pairing drinks listed at $1 off
original prices. These drinks include: Angry Orchard Hard Cider, Samuel
Adams Octoberfest, Samuel Adams Boston Lager, Not Your Average Mimosa
and Not Your Average Mary.

Boston’s commitment to its ribs and the emphasis on rolling up your
sleeves is enhanced by the free offering of a Rib Bib (while supplies
last) with the purchase of a Rib entrée. The Rib Bibs are pre-stained
with a rib sauce pattern to ensure you “don’t look like a dork when
eating your pork.” A fun, mock infomercial has been posted online at www.bostons.com/ribs
promoting this new bib by spokesperson Spud.

Boston’s Restaurant & Sports Bar’s U.S. operations are based in Dallas.
The brand currently has 29 locations operating in 22 states. The
company’s sister brand, Boston Pizza which is celebrating more than 50
years of service, has more than 390 locations throughout Canada and is
considered the No. 1 casual dining brand in the country.

ABOUT BOSTON’S

Boston’s is both a family-friendly casual dining restaurant and an
energetic sports bar, all under one roof. For over 50 years, Boston’s
has specialized in providing a relaxing atmosphere and fabulous food to
parties of all sizes. Boston’s motto is “We’ve gotcha covered,”
and with 80+ menu items, primarily made in-house, they deliver on having
something for every occasion and taste. For the latest news on Boston’s
Restaurant & Sports Bar visit www.facebook.com/BostonsNational
or follow Boston’s on Twitter at @BostonsCorp.

Contacts

Fishman Public Relations
Julianne Kennelly, 847-945-1300 x239
jkennelly@fishmanpr.com