THRIVE Farmers Hires Restaurant Marketing Veteran Tom Minella

Coffee Innovator Offers Restaurateurs Purposeful
Products with High Profits

ATLANTA–(BUSINESS WIRE)–#youdrinkfarmersthrive–THRIVE Farmers, an innovative, farmer-direct coffee company, is proud to
announce that Tom Minella is joining its leadership team as Vice
President of Business Development, bringing more than 25 years of
restaurant marketing expertise to expand its restaurant and hospitality
industry reach.

“Tom Minella is a leader among his peers, and we’re thrilled to see how
his skills, relationships and strategic leadership can strengthen our
efforts to change the way restaurateurs approach coffee,” said President
Tom Matthesen.

Minella has worked with major food and beverage brands in the past
including Pizza Hut, Coca-Cola, McDonald’s and Red Bull. Through working
with these companies and many more, Minella brings extensive knowledge
of the restaurant industry’s challenges and opportunities to the THRIVE
Farmers team. As an avid coffee enthusiast himself, Minella is aware of
the evolving coffee market and its turning focus towards people, the
planet and sustainability.

“THRIVE Farmers is a business that is dedicated to serving both coffee
and people,” said Minella. “I am honored to be a part of the THRIVE
mission, and continue to showcase the economic impact sustainably
sourced, high-quality coffee can have on our lives and the coffee
farmers we seek to empower with every cup.”

THRIVE Farmers brings an innovative approach to the $26 billion
specialty-coffee industry through a unique model in which farmers
receive stable, predictable, higher pricing and with it, economic
sustainability. This platform offers companies the highest-quality
coffee by working alongside farmers to develop careful processes from
seed to cup. Along with great tasting coffee, companies invest in their
corporate social responsibility initiatives, shifting from end-of-year
donations to a fully aligned corporate purchasing model with impact and
sustainability as the goal.

About THRIVE Farmers

THRIVE Farmers is transforming the coffee industry. Its unique
revenue-sharing platform provides economic sustainability by connecting
farmers directly to consumers and eliminating the connection to volatile
commodity market pricing. When farmers have direct access to the
marketplace, maintaining ownership until the point of sale, they receive
stable, predictable wages—up to 10 times more net profit than
traditional models. Learn more and purchase online at
in restaurants, grocery stores and cafes nationwide.

About Tom Minella

Tom Minella is a restaurant industry sales & marketing veteran with vast
experience working with and for global brands including Pizza Hut,
Coca-Cola, Red Bull, McDonald’s and Chipotle. Minella knows the language
of the restaurant vertical and understands the challenges and
opportunities faced by restaurant industry C-Level leaders. He lives in
the suburbs of Atlanta with his wife Therese and their 3 children. Tom
and family enjoy staying active in sports as both participants and
spectators with a particular passion for SEC Football.


For THRIVE Farmers
Monique Jacques, 404-934-1398