Tide® and Downy® Ride into Summer with Flywheel Sports

Complimentary Cycling Classes Offered Nationwide by Tide + Downy Odor
Defense Collection™
to Celebrate New Laundry Regimen Designed to
Eliminate Odor in Workout Clothes

CINCINNATI–(BUSINESS WIRE)–Nothing gets workout clothes sweatier than a cycling class, and riders
know all too well the challenges behind cleaning their gear and trying
to get rid of odors. To kick off the official start to summer, Procter &
Gamble, the maker of Tide® and Downy®, is excited to announce a
partnership with indoor cycling boutique fitness brand Flywheel Sports
to introduce its new odor defense solution, the Tide + Downy Odor
Defense Collection™.


To celebrate the collaboration, on Wednesday, May 25, Flywheel Sports
locations across the country will offer complimentary classes sponsored
by Tide and Downy, where riders will sweat it out while learning why a
full laundry regimen like the Tide + Downy Odor Defense Collection is an
ideal way to ensure their workout gear is truly clean; riders will gain
insight on how the Tide + Downy Odor Defense Collection eliminates odors
in fabrics and helps prevent them from coming back. Both seasoned riders
and first timers can sign up by visiting http://flywheelsports.com
and booking a bike in the “Tide Downy” class on Wednesday, May 25.
Registration opened at 5pm EDT on Sunday, May 22 and is being booked on
a first come, first serve basis.

A recent study performed by Procter & Gamble found that over 70% of
people have had problems with odors lingering in their active wear after
it’s been washed. One reason these odors reoccur is because the clothes
were not fully cleaned—an especially challenging feat when it comes to
the active wear that many consumers are also using as everyday wear,
which is made with synthetic fabrics that tend to trap dirt and odors
deep down at the fiber level.

“Fitness-minded consumers demand a lot from their athletic gear, so it’s
important they know how to properly care for these garments,” said
Kristen Stutz, Brand Manager, North America Tide Innovation at Procter &
Gamble. “This is also true for the many consumers who have embraced the
athleisure trend we’ve been seeing as of late. With the Tide + Downy
Odor Defense Collection, they’re getting a full laundry regimen that
works from the inside out to remove dirt and odors.”

“We know an intense workout requires an intense clean, which is why a
partnership with Tide and Downy felt like a natural fit,” said Jake
Spitz, Vice President, Business Development at Flywheel Sports. “Our
clients oftentimes wear their workout apparel for leisure activities
like shopping, brunch with friends or picking up their children at
school, so it’s important their workout clothes are fully clean and
smelling fresh throughout the day.”

With the added power of Febreze®, the active ingredients found in the
Tide + Downy Odor Defense Collection work by breaking down built-in
odors and layers of body soil and dinge, which can lead to odor issues
over time. The three products in the Tide + Downy Odor Defense
Collection work together to clean and freshen from the inside out: Tide
PODS® plus Febreze Odor Defense cleans fabrics and removes stains, Tide
Odor Rescue with Febreze Odor Defense™ laundry booster goes deep into
the fibers of the fabric to remove greasy body soils and odors, and
Downy Fresh Protect with Febreze Odor Defense scent booster is the
finishing touch, using motion-activated technology to add in 24 hours of
freshness.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

About Flywheel Sports

Founded in 2010, Flywheel is a complete indoor cycling experience, set
to high-energy music and tracked with technology. From a comfortable,
supportive atmosphere with highly trained instructors to innovative
technology that allows you to track your progress, all Flywheel classes
deliver a full-body, empowering and effective workout. With 35 + studios
in the U.S., the rapidly growing boutique fitness brand will continue to
expand and to provide their riders with all the tools needed to set
goals and achieve them. For more information, visit www.flywheelsports.com.

Contacts

Marina Maher Communications
Emma Reese, 212-485-6288
ereese@mahercomm.com