Time Inc. Launches U.S. Bespoke Edition of Wallpaper*
Debut Coincides With Publication of 200th
Issue of International Design, Fashion and Lifestyle Title
NEW YORK–(BUSINESS WIRE)–Time
Inc. (NYSE:TIME) will launch a U.S. bespoke edition of Wallpaper*
and significantly increase U.S.-related content to Wallpaper.com, it was
announced today by Evelyn Webster, Executive Vice President, Time Inc.
The launch of Wallpaper* U.S. Bespoke Edition on November 1 coincides
with the 200th issue of the international design, fashion and
lifestyle title. The new print edition will be delivered four times a
year to 250,000 young, affluent consumers in major markets throughout
the United States. Digitally, Wallpaper.com reaches 500K consumers each
month and has a social following of more than 2 million. With the launch
of the U.S. edition, that reach is expected to grow significantly.
The U.S. edition is overseen by Wallpaper* Editor-in-Chief Tony
Chambers, who celebrates his 100th issue as Editor-in-Chief
of the brand this fall. To create the bespoke edition, Wallpaper’s
editorial team will draw from the global magazine to select content that
is especially attractive to a U.S. audience. That content will be
supplemented online with original stories, photography and design
created specifically for a U.S. audience, including new annual
franchises U.S. Brand Icons, Art of Craftsmanship and Elements of Design.
The new edition launches with more than 30 advertising partners spanning
the best in fashion, travel and home, including Hermes, Prada, MaxMara,
Cadillac, Molteni, B&B Italia and Philip Plein.
“We are incredibly excited to bring Wallpaper* to a broader American
readership and offer our advertising partners an opportunity to reach
them,” said Webster. “Wallpaper* is one of the most beloved and
distinctive luxury brands in the world, with a truly global point of
view, and its influence only continues to grow.”
“Our Wallpaper* U.S. Bespoke Edition will be informative, inspirational
and beautiful,” said Chambers. “As we celebrate our 200th
issue, we look forward to welcoming new U.S. readers to the Wallpaper*
world.”
The launch of Wallpaper* U.S. Bespoke Edition reinforces Time Inc.’s
strategy of extending its existing brands into new areas of growth and
drawing on its best-in-class customer data to develop new revenue
streams. It also represents the continued expansion of the company’s
growing luxury portfolio following the acquisition of American Express
Publishing.
About Time Inc.
Time Inc. (NYSE:TIME) is one of the world’s leading media companies,
with a monthly global print audience of over 120 million and worldwide
digital properties that attract more than 140 million visitors each
month, including over 60 websites. Our influential brands include
People, Sports Illustrated, InStyle, Time, Real Simple, and Southern
Living, as well as more than 50 diverse titles in the United Kingdom.
Contacts
Media:
Time Inc.
Daniel Kile, 212-522-3640
SVP,
Brand Communications
daniel.kile@timeinc.com
