NEW YORK–(BUSINESS WIRE)–Time Inc. (NYSE: TIME) has named Leslie Yazel Editor-in-Chief of Real
Simple, it was announced today by Alan Murray, Chief Content Officer,
and Nathan Lump, Editorial Director of the Lifestyle Group. A skilled
editor with deep experience reaching and engaging audiences across
multiple platforms, Yazel joins Time Inc. from Cosmopolitan, where she
was Director of Editorial Content. She will oversee the content and
editorial operations of Real Simple beginning on October 17. Yazel will
report to Lump.
Lump said, “Leslie’s wide-ranging curiosity and her commitment to
creating the highest-quality content, combined with her understanding of
how to connect with modern women and foster audience loyalty, make her
the ideal choice to lead Real Simple. Her collaborative spirit and
experience driving change will allow her to build on Real Simple’s
remarkable success while looking toward the future.”
“I’m thrilled to be joining Nathan and Time Inc. to lead the Real Simple
brand at this exciting and transformative time. From its inception, Real
Simple has established itself as a leading lifestyle brand that
meaningfully helps women live better lives. I can’t wait to interpret
this mission for our times, taking advantage of all our platforms to
expand the brand’s passionate and dedicated audience,” Yazel explained.
The Real Simple brand extends across multiple platforms: the magazine, RealSimple.com,
original video, books, mobile apps, newsletters, a podcast and more.
Real Simple’s robust social audience of more than 6 million has grown
23% in the past year, and RealSimple.com
has more than 14 million monthly unique visitors (comScore). The brand’s
diverse portfolio of retail partnerships includes Bed, Bath & Beyond,
1-800 Flowers, Wayfair and The Container Store.
Yazel spearheaded the day-to-day operations of Cosmopolitan since 2014.
She previously was a deputy editor of the Wall Street Journal, where she
directed print and digital content and design of the Personal Journal
section. Prior to her time at the Journal, Yazel served in various
editorial capacities at national print brands, including the Washington
Post, Redbook, Seventeen, Glamour and Maxim. She earned her bachelor’s
degree in liberal arts from the University of Iowa.
ABOUT REAL SIMPLE
Real Simple (www.realsimple.com)
is the everyday essential for today’s time-pressured woman, providing
inspiring ideas and practical solutions to help her simplify,
streamline, and beautifully curate her life. Throughout its 16 year
history, Real Simple has been a leader in understanding the modern
woman, creating a community in which women can connect and share their
ideas. Real Simple has a combined print and digital audience of
17.8 million (AAM Magazine Media 360° Brand Audience Report August 2016)
and the brand extends to the print magazine, website, video, mobile
apps, licensed products, books, newsletters, a podcast and a strong
social media presence.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is one of the world’s leading media companies,
with a monthly global print audience of over 120 million and worldwide
digital properties that attract more than 150 million visitors each
month, including over 60 websites. Our influential brands include
People, Sports Illustrated, InStyle, Time, Real Simple and Southern
Living, as well as more than 50 diverse titles in the United Kingdom.