Time Inc. Reaches New Audiences Through Distribution and Marketing Alliance with Ziosk®

People, Sports Illustrated and Entertainment Weekly Will Be
Syndicated Through Ziosk’s Tableside Tablet, Now Located in 3,000
Restaurants Nationwide and Serving
More Than 50 Million Patrons
Every Month

Chili’s and Red Robin Gourmet Burgers and Brews First to Roll Out
Content for

NEW YORK–(BUSINESS WIRE)–#TablesideTabletsTime
(NYSE:TIME) has formed a groundbreaking marketing and
distribution partnership with Ziosk®,
maker of the world’s first ordering, entertainment and pay-at-the-table
tablet for the restaurant market, it was announced today. Award-winning
celebrity, pop culture, lifestyle and sports content from Time Inc.
flagship properties People,
Illustrated (SI)
and Entertainment
Weekly (EW)
will be syndicated through Ziosk’s tablet to a national
network of 3,000 restaurants that offer the device. Ziosk currently has
more than 170,000 tablets interacting with 50 million patrons per month.
As part of the agreement, Ziosk and Time Inc. are also collaborating on
advertising sales efforts and cross-platform promotions.

This alliance is part of the broader Time Inc. strategy to extend the
reach of its iconic brands and bring them to new audiences through
off-channel distribution. The Ziosk tableside tablet adds a new
dimension for marketers to align their messaging with these three brands
and reach consumers through new channels. At present, People and EW
collectively reach more than 108 million, and Sports Illustrated reaches
73 million across its product portfolio. The new deal builds on the
massive scale of the three brands.

“We are delighted to be working with Ziosk to extend the reach of the
best-in-class content from People, SI and EW to millions of consumers,”
said Time Inc.’s Joseph LaFalce, Executive Director of Business
Development. “This deal underscores our plan to expand beyond our core
properties to leverage the diverse ecosystem of third-party digital
platforms, emerging media channels and device-driven networks to reach
consumers everywhere and to derive maximum value and growth for our

The Ziosk Media Network features a channel for each Time Inc. brand,
highlighting free daily content in entertainment, pop culture and sports
news and analysis, delivered through Ziosk’s media network of leading
restaurant groups. Chili’s and Red Robin Gourmet Burgers and Brews are
the first restaurant brands to make this content available to dining
guests. More Ziosk restaurant partners will join these leaders in the
next several weeks.

“Providing restaurant guests with exciting and unique content at the
table remains a top priority for Ziosk as we continuously look for new
and innovative ways to enhance the dining experience,” said Austen
, CEO of Ziosk. “This partnership with Time Inc. underscores
our commitment to content and to being part of the conversation at the
table, enabling guests to stay informed on the latest in sports and
entertainment news from the titles they love and trust.”


(NYSE:TIME) is one of the world’s leading media companies, with
a monthly global print audience of over 120 million and worldwide
digital properties that attract more than 150 million visitors each
month, including over 60 websites. Our influential brands include
People, Entertainment Weekly, Sports Illustrated, InStyle, Time, Real
Simple and Southern Living, as well as more than 50 diverse titles in
the United Kingdom.


Based in Dallas, Ziosk® is the maker of the first
entertainment, ordering and pay-at-the-table tablet for the restaurant
market. The technology, featuring a 7-inch tablet and encrypted credit
card reader, resides on each table and enables guests to see menu items,
play games, view news and entertainment, order food and beverages and
“pay on demand,” all of which gives guests control over their dining
experience. With its interactive capabilities, Ziosk and its footprint
have created the Ziosk® Media Network, a digital media
platform for partners to create engaging experiences at the point of
purchase. Ziosk is revolutionizing the experience and economics of
dining. For more information, please visit www.ziosk.com.


Time Inc.:
Scott Novak, Julie Farin, 212-522-6300
for Ziosk:
Mary Nelson, 443-248-1091