Time Inc.’s Essence and InStyle Reveal Exclusive October Issue Interviews Featuring the Obamas
InStyle Partners with Leading Designers to Release Limited-Edition
Tote Bags Benefiting the Peace Corps Let Girls Learn Fund
NEW YORK–(BUSINESS WIRE)–Time Inc.’s Essence, the number one media company dedicated to
African-American women, and InStyle, the world’s most successful fashion
media brand, both debut October issue cover stories featuring the
Obamas. Essence highlights both President Barack Obama and Michelle
Obama, and InStyle showcases a one-on-one interview with the First Lady.
After nearly eight years as Commander-in-Chief and First Lady, the First
Couple talked candidly to Essence to reflect on their legacy, their
favorite memories and what’s next after the White House. While weighing
in on his most notable moments, the President states: “For me, things
like My Brother’s Keeper…that’s something I’m confident we’ll be
continuing after we leave…” Also, the First Lady weighs in on their
impact: “I think when it comes to Black kids, it means something for
them to have spent most of their life seeing the family in the White
House look like them. It matters…”
The October Issue of InStyle marks the first time the fashion media
brand has ever featured a First Lady. In the final stretch of a
polarizing election season, there’s one thing the American public can
agree on: the power of Michelle Obama. She talks to InStyle about the
importance of educating girls, the impact of social media and, of
course, her personal style. On the influence of women globally, she
states: “Girls are going to move our country and our world to a place
where there’s more peace, more prosperity, more possibility, because
women raise the next generations again and again and again.”
In honor of the October cover subject, InStyle has partnered with select
American designers to release a line of limited-edition designer tote
bags to benefit the Peace Corps Let Girls Learn Fund. Let Girls Learn is
an initiative launched by the First Lady and President to help
adolescent girls around the world go to school. Bringing the mission to
life, each designer pays homage to one of the countries where the Peace
Corps Let Girls Learn Fund is creating real change: Carolina
Herrera drew inspiration from Peru, Jason Wu from Senegal, Prabal
Gurung from South Africa, Narcisco Rodriguez from Malawi, DVF from
Moldova, DKNY from Jamaica, and more. The collection is available for
pre-order at Shop.InStyle.com
on October 13 (interested parties can enter their information to receive
updates starting now), with prices starting at $52—and 100% of the
profits benefiting the Peace Corps Let Girls Learn Fund.
“Both Essence and InStyle recognize the resounding influence that the
First Couple has had on so many facets of our society. We are delighted
that President and Mrs. Obama chose these two powerhouse brands to share
their passions and engage with a diverse combined audience of nearly 50
million,” said Alan Murray, Chief Content Officer, Time Inc.
Essence and InStyle October issues will be available on newsstands and
via tablet on Friday, September 16. For details, visit Essence.com
and InStyle.com
and follow both on social media:
- Twitter: @Essence and @InStyle
- Instagram: @Essence and @InStylemagazine
- Snapchat: @Essencemag and @InStyle
ABOUT ESSENCE COMMUNICATIONS INC.
Essence Communications Inc. (ECI) is the number one media company
dedicated to African-American women, with a multi-platform presence in
publishing, live events and online. The company’s flagship publication,
Essence magazine, is the preeminent lifestyle magazine for
African-American women, generating brand extensions, such as the Essence
Festival, Essence Black Women in Hollywood and Black Women in Music,
Window on Our Women and Smart Beauty consumer insights series,
Essence.com, and ventures in digital media (mobile, television and VOD).
For 46 years, Essence, which has a brand reach of 14.2 million, has been
the leading source of cutting-edge information and specific solutions
relating to every area of African-American women’s lives. Additional
information about ECI and Essence is available at www.essence.com.
ABOUT INSTYLE
Time Inc.’s InStyle is the world’s most successful luxury fashion
media brand, with a portfolio that includes the core magazine, 15
international editions, digital properties, brand extensions including
annual special issues, apparel and footwear collections, digital
mobile applications and books. InStyle has a footprint of over
30 million across all platforms, including a digital footprint of
10 million, with over 11 million followers across Twitter, Instagram,
Facebook and Pinterest. In 2015, InStyle was named “Fashion Media Brand
of the Year” by fashion trade publication The Daily Front Row for the
brand’s unique coverage and connection to Hollywood, which allows
InStyle to bring the red carpet experience to its readers in all aspects
of their lives.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is one of the world’s leading media companies,
with a monthly global print audience of over 120 million and worldwide
digital properties that attract more than 150 million visitors each
month, including over 60 websites. Our influential brands include
People, Sports Illustrated, InStyle, Time, Real Simple and Southern
Living, as well as more than 50 diverse titles in the UK.
Contacts
ESSENCE
Sheila Harris, 212-522-1089
Sheila.Harris@timeinc.com
or
Dana
Baxter, 212-522-1634
Dana.Baxter@timeinc.com
or
InStyle
Reid
Myers, 212-522-6915
Reid.Myers@timeinc.com
