NEW YORK–(BUSINESS WIRE)–Time Inc.’s (NYSE:TIME) Essence brand, the number one media brand aimed
at Black women, announced today it is partnering with Twitter to
livestream “Essence Now,” a weekly talk show covering all things
entertainment, fashion, news and love and relationships. The latest
collaboration for Time Inc. and Twitter, “Essence Now” will be the first
live show on Twitter targeting Black women.
Fans of “Essence Now,” which was launched on Essence.com in 2015, will
be able to enjoy celebrity interviews, musical performances, expert
advice and more via Twitter – livestreamed from the Time Inc. Studios in
New York City. The livestream will be available worldwide on Twitter in
the coming months at essence.twitter.com and on @Essence.
“Essence Now” has established itself as the go-to destination for our
consumers, who are undeniably enthusiastic and vocal users of social
media,” said Essence Vice President of Client Solutions Cassandre
Charles. “We are pleased to partner with Twitter, a universally
influential platform, to expand our global reach and spark a dialogue
worldwide around our audience’s passion points – from a multicultural
Featured segments the ‘Hot List’ and ‘Slayed or Shade,’ which examine
the top trending stories of the day, will anchor the debut episode of
“Essence Now” on Twitter. The show will also include a special edition
of ‘Kitchen Table Talk,’ presented as a frank panel discussion on the
good, the bad and the ugly of marriage. The experience will also
integrate live comments utilizing Twitter polls and questions from the
Twitter audience using the hashtag #EssenceNow – enabling fans to
connect and participate from anywhere in the world.
“It is very exciting for us to collaborate with Essence to bring their
highly engaged audience a live weekly program on Twitter,” said Anthony
Noto, Twitter COO. “Essence’s fans and viewers already turn to Twitter
for smart conversation, and now they can continue that dialogue while
watching “Essence Now” all on one platform.”
Time Inc. has previously collaborated with Twitter to stream People’s
Screen Actors Guild Awards Red Carpet Preshow and an exclusive cast Q&A
for Lucasfilm’s “Rogue One: A Star Wars Story.”
As an omnichannel brand, Essence has created a variety of original video
series focused on topics including beauty and style, food, personal
finance, love and relationships and entertainment – resulting in growth
of 1000% in video views across the brand’s digital platforms over the
past year alone. In addition, the brand’s signature live event
franchise, the Essence Festival, delivers more than 100 hours of video
and live stream programming throughout the course of the annual four-day
About Essence Communications Inc.
Essence Communications Inc. (ECI) is the number one media company
dedicated to African American women, with a brand reach of 21.2 million.
With a multi-platform presence in publishing, live events and online,
ECI is comprised of Essence magazine, the preeminent lifestyle magazine
for African American women; the Essence Festival; Black Women in
Hollywood and Black Women in Music events; Window on Our Women and Smart
Beauty consumer insights series; Essence.com; and ventures in digital
media (mobile, television and VOD).
Twitter, Inc. (NYSE:TWTR) is what’s happening and what people are
talking about, all around the world. From breaking news and
entertainment to sports and politics, from big events to everyday
interests. If it’s happening anywhere, it’s happening first on Twitter.
Twitter is where the full story unfolds with all the live commentary.
and where live events come to life unlike anywhere else. Twitter is
available in more than 40 languages around the world. The service can be
accessed at twitter.com, on a variety of mobile devices and via SMS. For
more information, visit about.twitter.com or follow @twitter. For
information on how to download the Twitter and Periscope apps, visit
twitter.com/download and periscope.tv.
About Time Inc.
Time Inc. (NYSE:TIME) is a leading content company that engages over 170
million consumers every month through our portfolio of premium brands
across platforms. Our influential brands include People, Time, Fortune,
Sports Illustrated, InStyle, Real Simple and Southern Living, as well as
more than 50 diverse titles in the United Kingdom. All trademarks and
service marks referenced herein are owned by the respective trademark or
service mark owners. ©2017 Time Inc. Published 2017.
Dana Baxter, 212-522-1634