’Tis the Season to Gift Yourself: Americans Find Joy in Gifting Themselves Around the Holidays

Chase Freedom Survey Reveals Americans’ Holiday Shopping Habits;
Cardholders Can Earn 10% Cash Back at Amazon.com Starting 11/23

WILMINGTON, Del.–(BUSINESS WIRE)–Chase Freedom today announced the results of a new survey that reveals
that self-gifting is part of the American holiday shopping spirit and
other fun holiday shopping habits:

  • Most holiday shoppers (85 percent) ‘gift themselves’ while shopping
    for others
  • Nearly 60 percent (57 percent) have either spent more on themselves
    than on those for whom they were shopping or kept something originally
    purchased for someone else
  • The majority (69 percent) of those who gifted themselves while holiday
    shopping for others did not have buyer’s remorse and half (48 percent)
    even felt a sense of happiness
  • Sixty percent of holiday shoppers who have a credit card that offers
    rewards or points are likely to spend their rewards on gifts for others
  • Seventy-seven percent of holiday shoppers who have a credit card that
    offers rewards are likely to use the rewards they earn holiday
    shopping on gifts for themselves

“We are glad to see holiday shoppers treat themselves to something fun
in the spirit of the holidays and are not surprised that many savvy
shoppers use credit card rewards to gift themselves,” said Naney Pandit,
general manager, Chase Freedom.

In time to help holiday shoppers tick through shopping lists while
saving time and earning cash back that can be put toward something fun
for themselves, Chase Freedom will offer cardholders an extra 5% cash
back (for a total of 10%) on up to $1,500 in new combined purchases at
Amazon.com, Zappos.com, Diapers.com and Audible.com from November 23
through December 31. Cardholders will have their current quarterly bonus
maximum dollar amount reset on November 23 so they can earn the total
10% on up to a full $1,500. Cardholders earned 5% on up to $1,500 in
combined purchases in these bonus categories from October 1 –November
22. Cardholders who are not activated for the current quarter bonus
categories earn need to do so by December 14. New Chase Freedom
cardholders can now receive a $150 bonus for spending $500 in their
first three months.

“We hope this offer will excite cardholders and help make this holiday
season more rewarding,” said Pandit.

Other survey findings include:

  • Forty-seven percent of Americans who have self-gifted say holiday
    shopping puts them in a good mood, which encourages them to buy a gift
    for themselves and 33 percent look forward to holiday shopping for
    others because it gives them the opportunity to shop for themselves as
  • Americans ages 18–24 who have self-gifted are the most likely to gift
    themselves on something fun while holiday shopping for others (52
    percent) whereas those over the age of 55 are less likely to gift
    themselves something fun (27 percent)

This season, shoppers will be able to easily gift themselves with
something fun by redeeming their Chase Freedom rewards using the Chase
Freedom Mobile App available on both the Apple
App StoreSM
and android&esheet=51229868&newsitemid=20151123005822&lan=en-US&anchor=Google+Play%E2%84%A2&index=2&md5=e73931a6ead8199f9656ffc28937cc43″ rel=”nofollow”>Google
Play™, at the register of many of America’s favorite holiday
shopping locations. Thirty popular merchants including Toys”R”Us®,
Target®, and Lowe’s® are already Chase Freedom
Mobile App merchants and last week, 9 new merchants came aboard,
including Nordstrom®, Barnes and Noble®, Forever 21®,
and more.

About Chase

Chase is the U.S. consumer and commercial banking business of JPMorgan
Chase & Co. (NYSE: JPM), a leading global financial services firm with
assets of $2.4 trillion and operations worldwide. Chase serves nearly
half of America’s households with a broad range of financial services,
including personal banking, credit cards, mortgages, auto financing,
investment advice, small business loans and payment processing.
Customers can choose how and where they want to bank: 5,400 branches,
18,000 ATMs, mobile, online and by phone. For more information, go to Chase.com.


Chase Card Services
Rob Tacey, 302-282-3094