Title Nine Launches New eCommerce Experience with Kibo

Upgraded Site Results in Enhanced Content, Streamlined Checkout, and
Higher Conversion

the world’s leading cloud-based unified omnichannel commerce platform,
today announced Title
, the largest independently owned and operated retailer for
women’s outdoor and athletic apparel, has upgraded its website on Kibo’s
eCommerce solution. The new responsive website further streamlines the
retailer’s eCommerce operations, enhances the online shopping
experience, and further showcases its message of community and brand.

A Kibo customer for more than 15 years, Title Nine wanted to
reinvigorate its previous website by elevating the brand experience to
better connect with its customer base who are shopping via desktop,
mobile and tablet.

“The Kibo eCommerce solution has not only allowed us to expand features
and functionality of our new site, but it has created a more seamless
shopping experience for our customers. Our goals with the new site were
to put more emphasis on building a community of customers and to help
them more easily find the products they want. Kibo certainly helped us
achieve those goals,” said Chrissy Ginieczki, Vice President of
Marketing and eCommerce, Title Nine. “Kibo has been a trusted partner
for a very long time and has always understood our needs and goals. They
have been a true extension of our team.”

The upgraded site includes enhanced content on each product page, an
improved checkout flow in all channels and an engaging mobile experience
for Title Nine shoppers. This has resulted in higher conversion rates
across all touchpoints and improved customer interaction with the brand.
New features of the upgraded website include:

  • “Meet
    Our Models” Feature to Support Brand Differentiation
    Title Nine models are real people. Their stories are prominently
    featured on the retailer’s homepage, including lifestyle shots in
    products and recommended products to purchase.
  • Priority on Social Media to Build Community: Social features on
    the home page display Instagram photos of customers wearing Title Nine
    apparel while swimming, running, hiking, or traveling.
  • Guided
    and Personalized Selling Tools
    : Guided selling tools including
    Meet our Bravangelists, Bra Fit Calculator and Fit Tips & Tricks help
    customers find the right sports bra for them.
  • Shop
    by Outfit for Collection Selling
    : Shop by outfit page features
    photo spreads that include both products in a collection and lifestyle

“As the retail industry continues to undergo reinvention, we are proud
to work with retailers like Title Nine who are dedicated to making
online shopping a fun and engaging experience for consumers,” said Julie
Hogin, VP of Operations, Kibo. “Title Nine’s focus on community and
female empowerment shines through in the new eCommerce site. We look
forward to many more years of working together with the Title Nine team,
providing their customers with new and engaging ways to shop.”

About Title Nine

Founded in 1989, Title Nine focuses on developing and buying the best
apparel and gear for the everyday female athlete. We are fitness
fanatics, passionate about our brand and the impact that sports,
fitness, and adventure have on our lives and the lives of our customers.
We are a privately-held, woman-owned company headquartered
in Emeryville, California with 22 retail stores in 11 states, and online
at titlenine.com.
Find us on Facebook, Twitter, Instagram, and Pinterest.

About Kibo

Kibo is a leading omnichannel commerce platform for retailers and
branded manufacturers with over 800 customers fulfilling orders in 75
countries. Clients achieve optimal performance and loyalty through truly
connected customer experiences across customer devices and retail
touchpoints. Kibo’s unified approach includes a leading eCommerce
platform, big data 1:1 personalization, mobile POS, and distributed
order management delivered via a modern, cloud-based infrastructure. The
Kibo platform can scale as clients grow their business while maintaining
a low cost of ownership and faster time to market than other solutions.
Kibo enables you to reach higher peaks of sales and customer loyalty. No
matter the challenge, Kibo powers your success. For more information,
visit kibocommerce.com.


Ketner Group PR & Marketing
Mariana Fischbach, 512-794-8876