Acclaimed actor to help expand awareness about reverse mortgage
loans for retirement planning
ORANGE, Calif.–(BUSINESS WIRE)–American
Advisors Group (AAG), the leading reverse mortgage lender
in the U.S., today announced Emmy and Golden Globe award-winning actor Tom
Selleck as its national spokesperson. Selleck is currently
starring as NYPD Commissioner Frank Reagan on the CBS hit series “Blue
Bloods” and is also the star of the popular “Jesse Stone” movie
franchise based on the Robert B. Parker novels.
The announcement kicks off AAG’s launch of a refreshed, multi-faceted
marketing campaign, which will include ads, a new AAG tagline and
updated collateral. Together with Selleck, the company will continue to
focus efforts on educating older Americans, their family members and
caregivers about reverse mortgage loans that can help achieve financial
stability in retirement.
After the passing of AAG’s previous spokesperson, former Senator Fred
Thompson, the company spent months exploring potential spokespeople to
represent the AAG brand. According to Chief Creative Officer Teague
McGrath, “Our research reinforced the widespread recognition and respect
that Tom Selleck has garnered among Americans and crosses generations.
We believe he is the best candidate for the job and we’re thrilled to
have him on board.”
A U.S. Army veteran, Selleck served in the 160th Infantry of the
California Army National Guard from 1967 to 1973 and has worked
tirelessly on behalf of veterans through various organizations. In 1997,
Congress awarded Selleck the Horizon Award. This honor is presented to
individuals from the private sector who have contributed to expanding
opportunities for all Americans through their own personal
contributions, and have set exceptional examples for young people
through their successes in life. Selleck is particularly proud of being
a board member of the Josephson Institute of Ethics, as the national
spokesperson for the Character Counts Coalition. He considers himself
privileged to have served together with the late Barbara Jordan, a hero
of his who also served as the first African-American female elected to
the United States House of Representatives.
AAG Chief Executive Officer Reza Jahangiri added, “It’s critical we
partner with a spokesperson that older homeowners trust and with whom
they feel a connection.” He explained, “I am confident that Tom, with
his stature and credibility, will greatly assist us in continuing the
conversation about the importance of home equity in retirement planning.
He has been a welcome guest in American households for nearly 50 years
and his record of service speaks for itself. We’re proud he’s part of
About his new role, Selleck said, “I am pleased and proud to be working
with AAG. It was, after all, Fred Thompson who sparked my interest in
reverse mortgages. I strongly believe that it is important for many
Americans 62 and older, and just as importantly for their families, to
know that a reverse mortgage can help them stay in their homes without
giving up their ownership.”
American Advisors Group (AAG) is the nation’s leader in reverse mortgage
lending. We are dedicated to assisting American seniors convert a
portion of their home equity, a largely untapped asset, to help fund
their retirement needs.
AAG holds an A+ rating by the Better Business Bureau, has a 96% customer
satisfaction rating and is a proud member of the National Reverse
Mortgage Lenders Association (NRMLA). To learn more about American
Advisors Group and reverse mortgages, please visit the company’s website
and on Twitter.
American Advisors Group