Tommy Hilfiger Introduces in Store Virtual Reality Experience

Hosted in select ‘Tommy Hilfiger’ stores and wholesale partners
globally, consumers can watch the Fall 2015 ‘Hilfiger Collection’ runway
show from a front-row seat in 360 degree 3D virtual reality – and then
immediately shop the collection.

AMSTERDAM–(BUSINESS WIRE)–Tommy Hilfiger, which is owned by PVH Corp. [NYSE:PVH], is pleased to
announce that Tommy Hilfiger will introduce a virtual reality shopping
experience at select stores and wholesale partners worldwide, where
consumers will be invited to watch the Fall 2015 Hilfiger Collection runway
show in groundbreaking three-dimensional, 360 degree virtual reality.
The technology will launch on October 20, 2015, at the Tommy Hilfiger store
on 5th Avenue in New York City, followed by additional locations in
London, Paris, Milan, Amsterdam, Dusseldorf, Florence, Zurich, and
Moscow.


Using a Samsung GearVR device, shoppers will have an immersive virtual
experience that creates the impression of sitting live in the front row
at Manhattan’s Park Avenue Armory at showtime on February 16, 2015, when
the Fall 2015 Hilfiger Collection was originally presented. The
VR experience gives users a perfect view of the runway and provides an
exclusive sneak peek backstage, which is typically inaccessible for
individuals not involved in the show production. The virtual reality
installation lives in store in a dedicated area that reflects the
American football theme of the Fall 2015 show, alongside the Hilfiger
Collection
designs, which consumers can shop immediately.

“Through virtual reality, we’re now able to bring our one-of-a-kind
fashion show to the retail setting,” said Tommy Hilfiger. “From the
incredible set and music to exclusive backstage moments, consumers will
be able to watch the clothes move and see the collection in the original
show environment – it’s a compelling and interesting elevation of the
traditional shopping experience.”

“We are driven by a vision to exceed consumer expectations, inspire
them, and offer retail experiences they never thought possible,” said
Daniel Grieder, CEO of Tommy Hilfiger. “Through cutting-edge virtual
reality technology, we can invite shoppers to experience the Hilfiger
Collection
fashion show from a front row seat. We’re using virtual
reality to open the doors to a unique part of our world, directly
connecting the consumers in our retail space with one of our largest
brand events each season.”

The introduction of virtual reality in stores reflects Tommy Hilfiger’s
mission to elevate the shopping experience through digital innovation;
these technological integrations in the retail space are evolving
traditional brick-and-mortar set-ups and increasing opportunities for
social engagement. The concept has been created in collaboration with
WeMakeVR, developers of 360 degree 3D virtual reality experiences. The
show was captured with the WeMakeVR-Falcon, a proprietary camera.

“Our special virtual reality cameras, combined with Tommy Hilfiger’s
creative vision of the Fall ’15 Hilfiger Collection fashion show,
resulted in an experience that goes beyond that of VIP guests,” said
Avinash Changa, Founder and CEO of WeMakeVR. “Users get an incredible
peek behind the scenes; they stand next to models right before they walk
out onto the runway, and they feel the excitement of being backstage
after the show.”

The Hilfiger Collection virtual reality experience will be
available at Tommy Hilfiger stores in London (Brompton Road and
Regent Street); Amsterdam (P.C. Hooftstraat); Dusseldorf
(Schadowstrasse); Milan (Piazza Guglielmo Oberdan); Florence (Piazza
degli Antinori); Zurich (Bahnhofstrasse); Paris (Boulevard des Capucines
and Champs-Elysees); and Moscow (Kuznetsky Most). The concept is also
launching at wholesale with Selfridges, London’s iconic department store.

About Tommy Hilfiger

With a brand portfolio that includes Tommy Hilfiger and Hilfiger
Denim
, Tommy Hilfiger is one of the world’s most recognized premium
designer lifestyle groups. Its focus is designing and marketing
high-quality men’s tailored clothing and sportswear, women’s collection
apparel and sportswear, kidswear, denim collections, underwear
(including robes, sleepwear and loungewear), footwear and accessories.
Through select licensees, Tommy Hilfiger offers complementary lifestyle
products such as eyewear, watches, fragrance, athletic apparel (golf and
swim), socks, small leather goods, home goods and luggage. The Hilfiger
Denim
product line consists of jeanswear and footwear for men and
women, accessories, and fragrance. Merchandise under the Tommy
Hilfiger
and Hilfiger Denim brands is available to consumers
worldwide through an extensive network of Tommy Hilfiger and Hilfiger
Denim
retail stores, leading specialty and department stores, select
online retailers, and at tommy.com.

About PVH

PVH Corp., one of the world’s largest apparel companies, owns and
markets the iconic Calvin Klein and Tommy Hilfiger brands
worldwide. It is the world’s largest shirt and neckwear company and
markets a variety of goods under its own brands, Van Heusen,
Calvin Klein
, Tommy Hilfiger, IZOD, ARROW,
Warner’s
and Olga, and its licensed brands, including Speedo,
Geoffrey Beene
, Kenneth Cole New York, Kenneth Cole
Reaction
, MICHAEL Michael Kors, Sean John, Chaps,
and Ike Behar
.

About WeMakeVR

WeMakeVR is a pioneer in the virtual reality space. The company created
the world’s first 3D 360-degree VR Camera that has no “blind spot” and
developed a unique post-production workflow for VR-experiences. WeMakeVR
innovates in technology and explores new ways of storytelling,
production and workflows to be at the cutting-edge of VR at all times.
WeMakeVR works with a variety of brand names such as Tommy Hilfiger,
IBM, and the London Symphony Orchestra to connect consumers and brands
through unprecedented, immersive experiences. More information is
available through WeMakeVR.com.

Contacts

Tommy Hilfiger
Europe:
Mark Fleming, +31 (0) 20 709 8074
Director
of Communications
mark.fleming@tommy.com
or
North
America:
Amy Robb, +1-212-548-1694
Vice President, Public
Relations
amyrobb@tommy.com
or
Asia
Pacific:
Eric Reed, +852 3916 1336
Vice President, Marketing &
Communications
eric.reed@tommy.com
or
Latin
America:
Lisa Bressler, +1-212-548-1365
Director of Marketing
& Communications
lbressler@tommy.com