LONDON–(BUSINESS WIRE)–#DouchingProducts–Technavio’s latest report on the global
feminine douching products market provides an analysis on
the most important trends expected to impact the market outlook from
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.
By distribution channel, the global
Geographically, the Americas lead the global feminine douching products
market with a market share of over 53% (2015 figures). The high levels
of awareness among the population about the use of hygiene products is
the reason behind the high level of demand for douching products in the
region. The Americas is followed by EMEA and APAC in the market.
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The top three emerging trends driving the global feminine douching
products market according to Technavio research analysts are:
- Product novelty
Migration of manufacturing sales facilities to APAC
- Growth saturation of developed markets
“In a rapidly evolving world, there is an increasing demand for
easier and faster solutions. This has created an opportunity for the
manufacturers of hygiene products to innovate according to the
constantly evolving demands of women of all ages. Different
technological advances have helped in developing solutions such as
organic douches that do not contain any synthetic components,” says
Amber Chourasia, one of the lead analysts at Technavio for health
and wellness research.
Wise Woman Herbals, a herbal supplement manufacturer, provides
herbal douche, which is made of organic apple cider vinegar. This
product can be mixed with warm water in the recommended dosage to be
used as a douche spray. This kind of product innovations is expected to
impact the market with positivity in the coming years. An increase in
the number of women who are more educated and aware of the availability
and use of such products will provide an opportunity for the feminine
douching product manufacturers to develop innovative solutions to
address the issues facing the market.
Migration of manufacturing sales facilities to APAC
Currently, there is a trend for established companies to shift their
manufacturing and sales facilities to developing countries like India
and China in APAC. This not only aids the companies to reduce their
manufacturing and warehousing costs, making it easier to handle logistics,
but also opens up new market opportunities as APAC has a large number of
working women who constitute a large potential customer base.
Qingdao Carong Import & Export and Shenzhen Bona Pharma
Technology, two companies based in China, are already engaged in the
manufacture and sales of a broad range of douching solutions, which are
mostly exported worldwide through online e-commerce
sites. The region provides an attractive proposition of lower cost
of land and material, easily available labor, and access to a larger
market that will contribute to the growth of the market in the future.
Moreover, with the region witnessing a huge demand for hygiene products,
vendors are viewing APAC as a prime location to set-up their sales
Growth saturation of developed markets
There has been a steady growth of the feminine douching products market
in recent years, particularly in developed countries. This growth can
mainly be attributed to the combined effect of the increased number of
innovative product varieties available and the shifting consumer mindset.
However, this growth is likely to decline, and is expected to slow down
by the end of the decade in developed economies, where the market is
very close to reaching saturation. Manufacturers and investors of
douching products in these countries will begin to shift their focus
toward developing economies where the market penetration is flourishing
and will continue to display healthy growth rates.
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