LONDON–(BUSINESS WIRE)–#FlatPouches–Technavio’s latest report on the global
flat pouches market provides an analysis on the most
important trends expected to impact the market outlook from 2016-2020. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.
Sharan Raj, a lead analyst from Technavio, specializing in research on packaging
sector, says, “The global flat pouches market is expected to grow at a
moderate CAGR of 4.5% during the forecast period. This growth is driven
by increased demand from non-food manufacturers for the packaging of
pharmaceutical products, household products, and agricultural products.
Manufacturers and consumers prefer flat pouches, as they are easily
portable, lightweight, and cost effective to transport.”
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The top three emerging trends driving the global flat pouches market
according to Technavio transportation
and logistics research analysts are:
- Availability of new materials and scope for premium pouches
- Use of high-barrier flexible material
- Increasing demand for pet food products
Availability of new materials and scope for premium pouches
The present day pouch packaging requires the contents to be acid
balanced and undergo retort action. It is necessary that food is heated
during this process. With temperatures ranging between 110°C and 120°C,
bacteria and other micro-organism are killed to ward off any spoilage,
however, the taste and nutritional value of the food is impacted in the
The premium pouches made of new materials are being offered at premium
rates of 3%-4%. The adoption rate for these premium pouches is high from
the military sector and the pharmaceutical
sector, as well as from other sectors that require product packaging
with extended shelf life. The product line is growing as these sectors
need a wide range of films that are appropriate for oxygen/moisture
sensitive goods. It is expected that in the next 10 years, the adoption
rate of new materials for barrier protection will increase and capture
more than 10% of the market share.
Use of high-barrier flexible material
A recent trend emerging in the global market is the increasing use of
high-barrier flexible packaging products. High-barrier flexible material
contains resins, which provide better product protection from factors
such as moisture and oxygen and provide longer shelf life. Pouches made
from these materials have higher performance than other packaging
products as specialized coatings and laminated structures along with
resins are used to develop this form of packaging.
Some of the high-barrier plastics used in the development of pouches
include biaxially-oriented polyethylene terephthalate (BOPET) and
ethylene vinyl alcohol (EVOH), which are products that are gaining
popularity among consumers globally. Moreover, these high-barrier
plastics are considered to be premium packaging, and they are
increasingly being used by food and beverage companies.
Increasing demand for pet food products
The pet packaging market is witnessing growth because of increase in pet
ownership and pet spending. The increase can be attributed to growing
per capita disposable income and increasing awareness of the health
requirements of pets. For instance, in the US, there was a approximately
5% increase on pet care spending in 2014 as compared to 2009.
The focus of pet owners has shifted towards the importance of
nutritious, natural, and organic pet
food products. “The pet food market is expected to see
phenomenal growth during the forecast period and is expected to reach
around USD 70 billion by 2017, thereby increasing the demand for
packaging, especially the pouches,” says Sharan.
With an increase in awareness, consumers look for labels to select the
safest and most nutritious foods. Therefore, companies are featuring
nutritional tables and food pyramids on the packaging material. Thus,
flat pouch packaging has become an important tool to communicate the
message of quality, taste, and functionality of a product along with
attracting the attention of the consumers at the store shelf.
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