LONDON–(BUSINESS WIRE)–$GGG #BabyProducts—Technavio
has announced the top five leading vendors in their recent global
baby stroller and pram market report until 2021. This
research report also lists five other prominent vendors that are
expected to impact the market during the forecast period.
baby stroller and pram market is forecast to grow at a CAGR
of almost 6% in the forecast period. This growth will be from both baby
stroller and pram segments of the market. The baby strollers can be
classified as comfort, 3-wheeler, and multi-child strollers. The comfort
strollers are the most widely used strollers, with a market share of
almost 70%,” says Brijesh Choubey, one of the lead analysts at
Technavio for toys
and baby products research.
The pram segment is further divided into buggy prams and compact prams.
Buggy prams are traditional prams that have padding, are bulky, and can
be adjusted to various reclining positions. Compact prams, on the other
hand, are light-weight and easy to transport. The vendors in this market
space comply with a strict set of regulations laid down by the
government to come up with safe
Competitive vendor landscape
The global baby stroller and pram market is characterized by both
international and regional vendors who are well established. In recent
times, with more traction in the market for international players,
regional vendors are finding it difficult to compete with them,
especially in terms of quality, technology, and price.
International players are capitalizing on the expanding markets in
APAC, increasing the total market penetration. The rise in per capita
expenditure on child products in the developing economies of these
regions has had a significant role in the growth of the market, making
them attractive locations for the launch of new products.
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Top five vendors in the global baby stroller and pram market:
Baby Jogger offers jogging strollers and all-terrain strollers. Its
offerings include double, every day, jogging, zip, 3- and 4-wheel, and
jogging strollers, and pushchairs for adults and children with physical
disabilities. The company is owned by Newell Rubbermaid. It offers
various kinds of accessories for its strollers such as weather shields,
glider boards, liquid holsters, parent consoles, foot muffs, cooler
bags, and carry bags. Baby Jogger also has a wide geographical presence
and a strong distribution network.
Chicco is a privately-held company that designs, develops, and
distributes games, toys, feeding products, and other accessories for
children in the US and abroad. The company distributes its products in
over 120 countries. In the feeding segment, they have bottles,
transition cups, accessories, gift sets, nipples, pacifiers, and
teethers. Their apparel segment includes body suits, dresses and skirts,
outfits, outerwear, pants, shoes, shirts, sweaters, and accessories. The
toys include activity centers, first toys, learning, musical,
nightlights, pull-alongs, rattles, ride-ons, stroller toys, vehicles,
Dorel designs, manufactures, and supplies juvenile products and
bicycles. Its products are sold through mass merchant discount chains,
specialty and department stores, club format outlets, independent
stores, and sporting goods stores in over 100 countries. Its three
important outlets are Dorel juvenile, Dorel sports, and Dorel home
furnishings. The company has a wide range of products in baby stroller
category through its Dorel juvenile segment.
Evenflo is a manufacturer of innovative infant equipment and baby care
and juvenile products. It sells its products through mass, specialty,
and food and drug retailers. It is a privately-held company. It needs
high investment to support its expansion and growing R&D requirements.
The company is dependent on very few investors for raising funds for its
operations. The private ownership puts the company at a disadvantage
over its public limited counterparts.
Graco engages in the design, manufacture, and marketing of a wide range
of juvenile products. It operates as a subsidiary of Newell Rubbermaid.
The company gets support from its parent company offers Graco global
exposure. It is among the leading baby and parenting companies worldwide
that provide infant and juvenile products that include car seats,
strollers, highchairs, and playards. Its parent company Newell
Rubbermaid offers consumer products. Newell Rubbermaid operates through
its business units across the Americas, Europe, the Middle East, and
Africa (EMEA), and APAC. Graco receives considerable benefits from
Newell Rubbermaid in the areas of R&D, manufacturing capabilities,
technical expertise, sales and distribution network, and business
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value chain, including vendors, service providers, distributors,
re-sellers, and end-users.
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