Toshiba Digital Signage Engages Visitors at Crazy Horse Memorial

Interactive Technology Helps Guide and Educate Guests

CUSTER COUNTY, S.D.–(BUSINESS WIRE)–#CrazyHorseMemorialToshiba
America Business Solutions
is helping to enhance the visitor
experience at Crazy
Horse Memorial
– the world’s largest mountain carving – through the
inclusion of the company’s Ellumina
digital signage line. The monument, located in the Black Hills of South
Dakota, is dedicated to Lakota leader Crazy Horse and preserving the
rich culture of Native Americans throughout North America.

Toshiba’s Virtuoso interactive touch screen displays – the signature
hardware element of its Ellumina line – are prominent throughout the
Crazy Horse Memorial visitor complex. Featuring a broad array of
information including highlights of the day’s activities, illustrated
maps and tips for improving visitors’ tour experience, the interactive
displays help inform and guide guests.

“Toshiba’s digital signage has truly enriched the experience for our
visitors and helped us better tell the great story of the Memorial,”
said Jadwiga Ziolkowski, CEO of Crazy Horse Memorial Foundation. “Their
Ellumina team intuitively understood what we wanted to accomplish and
designed a comprehensive interactive experience that our guests have
embraced. Toshiba’s digital signage is definitively improving our
visitors’ experience from the moment they arrive and enables us to
maintain a relationship with our guests once they leave.”

Toshiba’s interactive touch screen displays (ranging from 46- to
55-inches in diameter) are integrated throughout the spacious visitor
complex including the Welcome Center, the Indian Museum of North
America, Native American Educational & Cultural Center, Mountain Carving
Room and Covered Porch. The Covered Porch sits on the footprint of the
home of the monument’s original sculptor, Korczak Ziolkowski.

“We are pleased to have been chosen by the Crazy Horse Memorial
Foundation to leverage our state-of-the-art technology and digital
content expertise for such an important aspect of their mission,” said
Toshiba America Business Solutions Chief Marketing Executive, Bill Melo.
“Working with the Crazy Horse Memorial Foundation Team to bring this
project to life has been exciting and we look forward to a long-lasting
relationship.”

Toshiba’s Virtuosos are helping museum guests immerse themselves in the
history of the Memorial and the culture of North American Indians. The
interactive displays specifically allow visitors to sign-up for
newsletters, complete visitor surveys to share their insights about the
experience, and register to ‘Become a Storyteller,’ by making a
charitable gift to the Foundation.

Toshiba interactive digital displays are providing exclusive content
within the following areas of the Crazy Horse Memorial visitor complex:

Welcome Center: Toshiba’s display educates visitors on the
Memorial’s mission to protect and preserve the culture, tradition and
living heritage of North America Indians while continuing progress to
complete the Crazy Horse sculpture.

Indian Museum of North America: Virtuoso content informs guests
about the distinct native cultural aspects of different regions,
including the varying housing, clothing, food and art of Native
Americans indigenous to North America.

Native American Educational & Cultural Center: Toshiba’s
Virtuoso content spotlights local artists and the unique collection of
art they’ve created. Moreover, Toshiba’s digital signage educates
visitors on the museum’s assembly of Native American flags while
outlining the history exclusive to the tribes associated with each flag.

Covered Porch: The Virtuoso pinpoints the vast array of
touchstone events surrounding the creation of Crazy Horse Memorial and
the Ziolkowski family. The Memorial’s timeline also provides visitors
with a vivid photographic glimpse of the sculpture’s progress, from the
time it started on June 3, 1948 to its current state.

Mountain Carving Room: This unique digital signage application
contrasts the size of the massive Crazy Horse Memorial with such iconic
historical structures as the Great Pyramids, Taj Mahal, Roman Colosseum,
Statue of Liberty and Mount Rushmore.

Click-to-Tweet: Toshiba
Digital Signage Engages Visitors at Crazy Horse Memorial

About Crazy Horse Memorial

Crazy Horse Memorial is a public charity and educational and
humanitarian project of national and international scope. Its mission is
to protect and preserve the culture, traditions, and living heritage of
the North American Indians. Crazy Horse Memorial Foundation demonstrates
its commitment to this endeavor by:

  • Continuing the progress on the world’s largest sculptural undertaking,
    carving a Memorial of Lakota leader Crazy Horse riding his steed out
    of the granite of the sacred Black Hills of South Dakota proclaiming,
    “My lands are where my dead lie buried”;
  • Providing educational and cultural programming to encourage harmony
    and reconciliation among all people and nations;
  • Acting as repository for Native American art and artifacts through the
    Indian Museum of North America® and the Native American Educational
    and Cultural Center®.
  • Establishing and offering academic programming in the Indian
    University of North America®, and when practical, a medical training
    center.

About Toshiba America Business Solutions

Toshiba America Business Solutions (TABS) is a subsidiary of Toshiba TEC
Corporation, a global leader in office printing and retail solutions.
TABS provides multifunction printers, managed document services and
digital signage for businesses of all sizes throughout the United
States, Mexico, Central and South America.

The company’s award-winning e-STUDIO
copiers and printers provide quality performance with the security
businesses require. Complementing its hardware offering is a full suite
of document workflow, capture and security services including Encompass,
the company’s industry-acclaimed Managed Print Services program.
Encompass enables clients to print less and optimize workflow while
improving energy efficiency.

TABS’ Ellumina
digital signage offering includes all of the hardware, software and
services needed to implement dynamic and interactive digital signage
installations. TABS provides content creation and management, displays,
integration, installation and project management services as well as
financing for solutions ranging for a single screen to the biggest
arenas and stadiums.

TABS comprises five divisions: the Electronic Imaging Division; the
Toner Products Division; the Document Solutions Engineering Division;
the International Division; and Toshiba Business Solutions.

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Contacts

Toshiba America Business Solutions
Rick Havacko, (949) 462-6094
Rick.Havacko@tabs.toshiba.com