TotallyHer Ranks Fifth in comScore’s Fashion/Beauty/Style Vertical Following Exclusive Ad Partnership with StyleBlazer.com

LOS ANGELES–(BUSINESS WIRE)–TotallyHer
Media
, Evolve
Media
’s
lifestyle publishing division dedicated to women and
their families, announced today an exclusive advertising partnership
with StyleBlazer.com
— a venture that has catapulted the TotallyHer
Beauty & Style Portfolio
to become one of the top five
properties
in comScore’s Fashion/Beauty/Style vertical, under
the Lifestyles category (comScore September 2015).

“Between website acquisitions and major partnerships, the TotallyHer
Beauty & Style Portfolio has experienced a massive year of growth and
success. With the signing of StyleBlazer, we are extremely proud that
the Portfolio has grown to the number five spot in comScore’s
Fashion/Beauty/Style vertical — it’s truly the perfect goal to meet as
we enter the holiday season,” said Geoff Schiller, Chief Revenue Officer
for Evolve Media, parent company of TotallyHer. “StyleBlazer’s emerging
prominence in the fashion media field makes it a perfect addition to the
TotallyHer family. We look forward to working with a team at the
forefront of millennial style and beauty publishing.”

The agreement comes on the heels of a partnership with YouBeauty.com
which, along with its ownership of TotalBeauty.com, allowed TotallyHer
to stake an even larger claim in women’s media through two of the
largest pure beauty destinations on the web. Bringing in one million
unique page views monthly, The StyleBlazer partnership elevates
TotallyHer Media’s presence in the style media space, and represents a
commitment to a thriving and diverse portfolio of quality lifestyle
publishing.

Similar to its recent partnership with YouBeauty.com, TotallyHer will
represent the advertising inventory for StyleBlazer.com — a premiere
fashion and beauty destination dedicated to edgy, progressive, chic and
globally-minded women — by leveraging their own video, content
marketing, social and display solutions.

StyleBlazer is a favorite resource for the artistic, urban millennial
woman seeking quality style and fashion content. Celebrating women of
all sizes, shapes, and ethnicities, StyleBlazer differentiates itself
from the competition through an all-inclusive outlook on fashion. From
the latest trends in street style and DIY makeovers to expert interviews
and industry news, they deliver highly engaging and visually inspiring
content that speaks directly to the needs of their diverse,
fashion-forward audience.

About TotallyHer Media:

TotallyHer (www.totallyhermedia.com)
is a leading digital media, marketing and sales organization dedicated
to women and their families. Committed to Everything She Loves,
TotallyHer Media publishes a portfolio of award-winning properties that
include TotalBeauty.com,
Momtastic.com,
theFashionSpot.com,
Dogtime.com,
Realitytea.com,
and AfterEllen.com.
In 2015, Momtastic.com
won the Webby Award for Best Parenting Site. Currently, both
TotalBeauty.com and theFashionSpot.com are nominated for the OMMA Award
for Best Fashion/Beauty Site. With 54 million unique visitors (July
2015), TotallyHer’s scale and proprietary technologies enable brands to
not only reach women, but also engage and interact with them. TotallyHer
is owned and operated by Evolve
Media LLC
, an integrated digital media company focused on vertical
publishing, advertising sales and marketing services for its clients.

About StyleBlazer.com

StyleBlazer is a fashion and beauty brand dedicated to edgy,
progressive, artistic and globally-minded women. In addition to unique
and original video content, StyleBlazer satisfies our reader’s fashion
urges with a stimulating daily dose of trends, style guides, beauty tips
and spotlights on the hottest up-and-coming brands. Style Blazer’s
content is created by the industry’s most influential trendsetters and
covers numerous topics ranging from street style to vintage fashion
leveraging both online and offline channels. StyleBlazer’s goal is to
consistently deliver on its promise to provide inspiration, exhilaration
and excitement that reach’s our urban millennial audience while
delivering a unique destination for advertisers to profile their brands.

Contacts

Evolve Media, LLC
Annie Carone
Sr. Manager of Corporate
Communications
(310) 449-1890 Ext. 8263
Annie.Carone@evolvemediallc.com