Tremor Video Names Katie Evans Chief Operating Officer
Evans Joins an Industry-Leading Group of Executive Women
NEW YORK–(BUSINESS WIRE)–Tremor Video, Inc. (NYSE:TRMR), a provider of software for video ad
effectiveness, today announced that Katie Evans has been named Chief
Operating Officer. In her new role, Evans will be responsible for the
operations of the company, and the alignment of its global strategy,
roadmap, and processes to fully realize the company’s growth potential.
Formerly the SVP of Operations & Strategy, Evans’ seven-year tenure with
Tremor Video includes the oversight of advertising operations, client
services, product marketing, yield, programmatic and creative teams.
Evans has built and led teams that have helped transform the company’s
seller- and buyer-platform businesses, supporting premium clients
including Unity Technology, BBC, and Dish Network, and working with a
wide array of “blue-chip” advertising partners.
“Katie’s leadership has contributed directly to the diversification of
our business, most notably the successful roll out of our leading global
SSP,” said Paul Caine, Interim CEO, Tremor Video. “Katie is a
trailblazer, consistently supporting innovation in every aspect of our
business, and has played a large role in our current success. I’m
excited to work with her and the rest of our incredibly strong
leadership team as we continue our company’s growth”
This new appointment is emblematic of Tremor Video’s growing female
executive base and its commitment to empowering women within the
advertising and technology industries. Women make up 42 percent of the
company’s total employees and 35 percent at the executive level,
representing a sharp contrast to the industry norm. According to the Women
of Silicon Valley Roundabout, the entire tech industry is only about
16 percent women.
Furthering Tremor Video’s commitment to the broader industry and all
colleagues, Tremor Video recently unveiled its #ThisWayUp
campaign, a unifier for industry growth. In an effort to educate and
elevate the knowledge on advertising technology across the industry,
Tremor Video will host an ongoing Summit Series on challenges including
Advanced TV, AR/VR and more to bring these initiatives to the forefront
and explore win-win solutions towards growth.
“We are committed to the success and growth of our industry, and Tremor
Video is a big believer that diversification and innovation are keys to
getting there,” said Jennifer Catto, chief marketing officer, Tremor
Video. “#ThisWayUp aims to move beyond jargon and inspire us to work
together to advance as a whole. We are essentially expanding our 10-year
company culture beyond the doors of our offices around the world.”
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video advertising
effectiveness. Our buyer and seller platforms enable seamless
transactions in a premium video marketplace by offering control and
transparency to clients. We employ patented all-screen technology to
make every advertising moment more relevant for consumers, and deliver
maximum results for buyers and sellers
Contacts
Investor Relations:
Tremor Video, Inc.
Andrew Posen,
212-792-2315
Senior Director Investor Relations
IR@TremorVideo.com
or
Media:
MWWPR
Ivy
Chen, 415-580-6133
ichen@mww.com
