TrueCar Finds Consumers Discover Lucky Savings This March as Japanese Carmakers Conclude Fiscal Year

Green deals include lease specials and savings of up to 17% off MSRP

SANTA MONICA, Calif.–(BUSINESS WIRE)–Consumers in the market for a Japanese-badged car, utility or truck may
be charmed in March given sizable savings off MSRP available on multiple
models, including the 2016 Toyota Camry sedan, according to TrueCar,

“The close of Japan’s fiscal year at the end of March translates into
heightened savings this month on many popular products,” said Eric
Lyman, TrueCar’s vice president of industry insights. “Japanese auto
brands aiming to reach annual sales targets are offering notable
incentives, creating great opportunities for those ready to buy.”

Notable savings include Toyota’s 2016 Camry SE, currently transacting as
much as 11 percent off MSRP, as well as the carmaker’s 2016 Prius v
hybrid wagon, which is available with no-interest financing for up to 60
months. Honda is offering a special lease promotion of $179 for 36
months on its Civic compact model; Mazda is promoting a $223 lease
special for 36 months on the CX-3 compact utility; and Nissan has a
leasing special of $189 for 36 months on the Rogue compact utility.

The rise in competitive lease offers this year has increased their share
among retail transactions. In January, industrywide lease penetration
hit 34 percent, a 34 percent lift versus the year-ago month, outpacing
the previous high of 33 percent in January 2000.

“Automakers are tailoring incentives to appeal to Millennials as they
enter the auto market in larger numbers this year,” said Stacey Doyle,
TrueCar’s senior industry analyst. “Leasing is particularly popular with
this generation, and it makes sense for manufacturers to lean in to
attract this important buyer group as they surpass Boomers in population

Published monthly, the “TrueSavings” report analyzes recent transaction
prices and identifies opportunities for consumer savings.

A snapshot of some of the best savings (compared to MSRP) on new
vehicles in March 2016:








Market Average


$ Savings /

% Savings


Est. Monthly Payment*


City / Hwy / Comb MPG

2016 Hyundai Sonata, 1.6T Eco.     Midsize Car     $24,560     $20,466     $4,094/ 16.7%     $245     28/38/32.7
2016 Ford F-150, 4WD SuperCrew 6-1/2 Ft Box XLT     Large Truck     $43,505     $37,177     $6,328/ 14.5%     $445     16/22/18.8
2016 Kia Forte 5-Door, Auto LX     Small Utility     $18,940     $16,417     $2,523/ 13.3%     $197     25/33/28.8
2016 Toyota Camry, SE with Special Edition Pkg     Midsize Car     $26,550     $23,665     $2,885/ 10.9%     $283     25/35/29.7
2016 Volkswagen Jetta Sedan, Manual 1.4T S     Small Car     $18,500     $16,519     $1,981/ 10.7%     $198     28/40/33.5

*Estimated monthly payments are based on a 2.5% APR for 72 months with
20% down on the current market average price, and excludes sales tax and
other fees and charges that may vary by region or state. These examples
are for informational purposes only, and are not offers to lend. See
dealer/lender for details, including actual available offers.

“Market Average” is based on the national average of recent vehicle
transactions, including destination and delivery charges after
incentives that are subject to change. This does not include tax, title,
licensing, documentation or processing fees, other state and
governmental charges and/or fees or any other charges or fees allowed by

Average Customer Cash for TrueCar users**:

2016 Buick Encore FWD: on average $1,404 in customer cash
Chevrolet Cruze Limited, 1LT Auto: on average $1,440 in customer cash
Nissan Altima 2.5: on average $1,715 in customer cash
2016 Ram
1500, Big Horn, Crew Cab, 4×4, Short Bed: on average $4,185 in customer
2016 Toyota Avalon XLE Premium: on average $1,470 in customer

**Based on average manufacturer-to-customer incentive offers reflected
on TrueCar Certificates between 3/1/2016-3/9/2016 for the specified trim.

A snapshot of some of the best manufacturer lease and finance deals now
available in certain regions:

Finance offers:

2016 Kia Sportage: 0.0% financing for up to 66 months, Exp: 5/2/16
Lexus CT200h: 0.0% financing for up to 60 months, Exp: 3/31/16
Subaru BRZ: 0.0% financing for up to 63 months, Exp: 3/31/16
Toyota Prius v: 0.0% financing for up to 60 months, Exp: 4/4/16
Volkswagen Passat: 0.0% financing for up to 60 months, Exp: 4/4/16

Lease offers:

2016 BMW 320i xDrive Sedan: $339/month for 36 months, $4,014 down,
10,000 miles/year, no security deposit required, Exp: 3/31/16
Honda Civic Sedan: $179/month for 36 months, $1,999 down, 12,000
miles/year, no security deposit is required, Exp: 5/2/16
Infiniti QX60 3.5: $479/month for 39 months, $3,499 down, 10,000
miles/year, no security deposit is required, Exp: 3/31/16
Mazda CX-3: $223/month for 36 months with $2,003 down, 36,000 miles, no
security deposit is required, Exp: 5/2/16
2016 Nissan Rouge:
$189/month for 36 months, $3,299 down, 12,000 miles/year, no security
deposit is required, Exp: 3/31/16

(The deal information summarized above is provided for illustrative
purposes only, and is not an offer to lend. Results may vary depending
on your individual circumstances, including credit approval by
dealer/manufacturer. Deals are subject to change and are limited to
inventory on hand. See your dealer/manufacturer for details, including
actual offers available in your region.)

About TrueCar

TrueCar, Inc. (NASDAQ: TRUE) is a digital automotive marketplace that
provides comprehensive pricing transparency about what other people paid
for their cars and enables consumers to engage with TrueCar Certified
Dealers who are committed to providing a superior purchase experience.
TrueCar operates its own branded site and its nationwide network of more
than 11,000 Certified Dealers also powers car-buying programs for some
of the largest U.S. membership and service organizations, including
USAA, AARP, American Express, AAA and Sam’s Club. Over one third of all
new car buyers engage with the TrueCar network during their purchasing
process. TrueCar is headquartered in Santa Monica, California, with
offices in San Francisco and Austin, Texas. For more information, go to
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