TTPM Reveals Top Toys and Industry Trends for 2016 Holiday Season
Entertainment, Preschool, Classic, and Tech Toys Top TTPM’s Annual
Most Wanted List
NEW YORK–(BUSINESS WIRE)–#TTPM–During its ninth annual Holiday Showcase press event, TTPM®,
the leading review site for toys, tots, pets, and more, today announced
its Holiday 2016 Most Wanted List, which features top toys for the 2016
holiday season. TTPM also commented on trends in the toy business for
the current quarter.
The TTPM
Most Wanted List is an independently reviewed and curated list of
the season’s most sought-after toys and kids’ lifestyle accessories. The
list features the year’s “hot” products, the ones that consumers will be
asking for, looking for and that will create buzz in the culture at
large.
“This has been a banner year for the toy business,” said Jim Silver,
CEO/editor-in-chief for TTPM. “The combination of classic innovation,
more affordable technology and a boom in kids’ entertainment have
resulted in an unprecedented number of toys delivering great play
experiences in all categories.”
“The toys on this list only scratch the surface of what we have
positively reviewed this year,” said Chris Byrne, EVP and content
director for TTPM. “We’ve identified top overall toys, and our
complementary, Most
Wanted by Category list reflects the diverse nature of the business
and the way consumers shop for their individual kids. We anticipate a
strong toy season, and we believe that there are at least 50 that will
be very hard to get by December 15.”
The 2016 TTPM Most Wanted List features 20 top toys that fit into four
trend categories:
- ENTERTAINMENT DRIVES INCREASED DEMAND FOR RELATED TOYS
In 2016, there are more entertainment properties inspiring more
in-demand toys this year. Two major films are likely to dominate the
holiday season: DreamWorks Trolls and Star Wars: Rogue One.
Toys at all price points and from a variety of manufacturers are
expected to be strong sellers, and include Star
Wars Rogue One Elite Series from The Disney Store, Star
Wars Smart R2-D2 from Hasbro, and LEGO
Star Wars Krennic’s Imperial Shuttle from LEGO, Trolls
Poppy’s Fashion Frenzy from Hasbro and DreamWorks
Trolls Poppy Style Station from Just Play.
Television properties include the hottest preschool show, PAW Patrol,
Teenage Mutant Ninja Turtles, Mickey Mouse Clubhouse and the new
hit, Elena of Avalor. Most Wanted products include Teenage
Mutant Ninja Turtles Half-Shell Headquarters Playset from Playmates
Toys, Elena
of Avalor and Princess Isabel from Hasbro, PAW
Patrol Jungle Rescue Monkey Temple from Spin Master, and Mickey
Mouse Clubhouse Hot Diggity Dancing Mickey from Just Play.
- PRESCHOOL TOYS MARRY CLASSIC PLAY WITH TECHNOLOGICAL INNOVATION
Classic preschool play stays fairly constant over time. Innovation comes
from new and engaging ways toymakers deliver basic activities and new
experiences to foster exploration and early learning. In 2016, that
innovation comes from ingenious use of technology. Preschool toys
predicted to be sell outs include Touch
and Learn Activity Desk Deluxe from VTech, the Go!
Go! Smart Friends Enchanted Princess Palace from VTech, and the Bright
Beats Dance & Move BeatBowWow from Fisher-Price.
- CLASSIC TOYS CELEBRATE THE SPIRIT OF PLAY
Even with all the technology available to them, kids and families still
seek out classic toys. From imaginative, empowering play to fun and
memorable human interactions, these toys deliver experiences no device
can match. Key classic items for 2016 include Hasbro’s Pie
Face Showdown, Shopkins
Chef’s Club from Moose Toys and Barbie
Fashionistas from Mattel.
- TECH TOYS BECOME MORE PLAYFUL
Technology alone doesn’t impress kids today. Concurrent with dropping
prices for tech, innovative toy manufacturers are incorporating rich
play experiences that just happen to be chip driven. The human factor is
very much in evidence in this year’s top tech toys, which include FurReal
Friends Torch, My Blazin’ Dragon from Hasbro, Hatchimals from Spin
Master, Hello
Barbie Dreamhouse from Mattel, Sky
Viper Hover Racer from Skyrocket Toys, and Zoomer
Chimp from Spin Master.
TTPM today also announced the Most
Wanted List by Product Category, which recognizes the outstanding
toys and family entertainment products in 21 categories. Acknowledging
that an overall hot list may not address the needs of individual
consumers shopping for their children, the TTPM editorial team has
identified the top 6-7 toys in each category to help them identify the
best toys for their kids.
About TTPM
TTPM®
is a leading product review site and retail portal for toys, tots, pets
and more. With more than 10 million monthly views of its comprehensive
video reviews, TTPM is the number one resource for consumers seeking to
find and easily buy the best toys, baby gear, pet toys, kids
electronics, and sporting goods for their families. The site’s expert
team creates more than 5,000 independent reviews annually, each
featuring the TTPM Price Check, which lists live price comparisons and
one click purchasing from major retailers. For mobile users, the free
TTPM app delivers the site’s full reviews as well as its proprietary
price comparison tool. The TTPM
app is the #1 rated app in Apple App in its category.
Contacts
Litzky Public Relations
Stephanie Vermillion, 201-222-9118
svermillion@litzkypr.com
or
Christie
Damato, 201-222-9118
cdamato@litzkypr.com
