TVB Names Brian Wexler Vice President, Local Division

the trade association of America’s local broadcast television industry,
announced today that Brian Wexler has been named Vice President,
Local Division. Mr. Wexler brings over 24 years of broadcast, sales and
marketing leadership experience to his new role at TVB. He will assume
his responsibilities immediately and report to Brad Seitter, Executive
Vice President, Business Development.

In his new role, Brian Wexler will be responsible for working with
members to create category-specific presentations further establishing
local broadcast television as the leading medium for advertisers and
agencies to allocate their marketing dollars. He will also work closely
with station account executives to promote eBusiness process
efficiencies and provide training via webinars, webcasts and in-person

Mr. Wexler possesses extensive cross-platform business development
experience and a long-term record of success. Beginning in 1991 he has
served as a local, regional and national sales manager for a number of
local stations owned by leading broadcast networks and their affiliates,
including TEGNA,CBS
and FOX
. He joins TVB
from WTSP-TV, where he served as Director of National Multimedia

“Brian will play an integral role in helping our members drive new
business through the utilization of TVB’s
advanced selling tools, training, research and other resources essential
to delivering effective local marketing opportunities for advertisers,”
stated Brad Seitter. “He brings an impressive industry background in
delivering tailored multi-platform marketing solutions to his new role
at TVB. Nominated for Gannett’s Sales Executive of the Year 8 of
the last 12 years and an inductee to its inaugural President’s Circle
as Gannett’s top 100 sales executives, Brian has built a strong
sales leadership reputation. We look forward to working with him and
utilizing his depth of industry experience as TVB
continues to expand our business development efforts.”

Brian Wexler commented, “As the medium with the reach, engagement and
influence that remains unmatched by any other platform, local broadcast
television has a long-term record of providing advertisers with proven
revenue-generating marketing solutions. I look forward to leveraging my
experience in business development and sales management in my new role
at TVB.”

About TVB

is the not-for-profit trade association of America’s local broadcast
television industry.


Abby Auerbach, 212-891-2279
Jaffoni, 212-835-8500