ADULTS 18+ WATCHED +33 HOURS OF LIVE + TIME SHIFTED TV WEEKLY; MORE
THAN 22 TIMES AS MANY HOURS AS VIDEO WATCHED ON PCs
NEW YORK–(BUSINESS WIRE)–The TVB (www.tvb.org),
the not-for-profit trade association of America’s local broadcast
television industry, today noted the release of Nielsen’s Q2 2015 Total
Steve Lanzano, President and CEO of TVB provided the following statement:
“Nielsen’s Q2 2015 Total Audience Report confirms Americans’ significant
and consistent preference for television over all other media.
With +32 hours of Traditional TV weekly viewing, inclusive of
time-shifted viewing, Adults 18+ are consuming nearly 3 times as much
television each week as compared to the second most used medium,
Radio, and 4 times more than the third-ranked Smartphone App/Web usage.
Television dominated Video viewing with a 95% share, as compared with
watching video on the Internet (4%) and watching video on a Smartphone
Nielsen’s Total Audience Report data reflects scientific measurement and
is today’s gold standard in time-spent analysis. The Q2 Total Audience
Report is the latest data demonstrating that TV remains consumers’
medium of choice and as such, continues to be the most effective and
powerful marketing medium.”
TVB is the not-for-profit trade association of America’s local broadcast
television industry. To learn more visit www.tvb.org.