TVB’s Lanzano Says Nielsen’s Q2 Total Audience Report Confirms Television’s Continued Dominance in Time-Spent Comparison

ADULTS 18+ WATCHED +33 HOURS OF LIVE + TIME SHIFTED TV WEEKLY; MORE
THAN 22 TIMES AS MANY HOURS AS VIDEO WATCHED ON PCs

NEW YORK–(BUSINESS WIRE)–The TVB (www.tvb.org),
the not-for-profit trade association of America’s local broadcast
television industry, today noted the release of Nielsen’s Q2 2015 Total
Audience Report.

Steve Lanzano, President and CEO of TVB provided the following statement:

“Nielsen’s Q2 2015 Total Audience Report confirms Americans’ significant
and consistent preference for television over all other media.

  • With +32 hours of Traditional TV weekly viewing, inclusive of
    time-shifted viewing, Adults 18+ are consuming nearly 3 times as much
    television each week as compared to the second most used medium,
    Radio, and 4 times more than the third-ranked Smartphone App/Web usage.
  • Television dominated Video viewing with a 95% share, as compared with
    watching video on the Internet (4%) and watching video on a Smartphone
    (1%).

Nielsen’s Total Audience Report data reflects scientific measurement and
is today’s gold standard in time-spent analysis. The Q2 Total Audience
Report is the latest data demonstrating that TV remains consumers’
medium of choice and as such, continues to be the most effective and
powerful marketing medium.”

About TVB

TVB is the not-for-profit trade association of America’s local broadcast
television industry. To learn more visit www.tvb.org.

Contacts

TVB
Abby Auerbach
212.891.2279
abby@tvb.org
or
JCIR
Joseph
Jaffoni, Jennifer Neuman
212.835.8500
tvb@jcir.com