TVB’s Steve Lanzano Says Nielsen Q1 2016 Total Audience Report Again Confirms TV Dominates Media Consumption

Americans Prefer Television over All Other Media

NEW YORK–(BUSINESS WIRE)–The TVB (www.tvb.org),
the not-for-profit trade association of America’s local broadcast
television industry, today issued the following statement from Steve
Lanzano, President and CEO of TVB on the release of Nielsen’s Q1 2016
Total Audience Report:

“Nielsen’s Q1 2016 Total Audience Report indicates that the time Adults
18+ spend per day with tablets, smartphones and internet on the PC has
increased by 59 minutes, about a 46% increase versus Q1 2015. But where
is this additional hour coming from? Not from time spent with TV! Live
plus time-shifted TV has remained stable over the past year – 5 hours
and 4 minutes as compared to last year’s 5 hours and 7 minutes, just a 3
minute difference. The fact is that people 18+ still spend almost 3
times as much time with TV than with any other media platform. No wonder
more and more brands and advertisers are investing their marketing
dollars back into traditional television, as TV-plus-digital packages
have become tremendously more powerful than just stand-alone digital
media buys.”

About TVB

TVB is the not-for-profit trade association of America’s local broadcast
television industry. To learn more visit www.tvb.org.

Contacts

TVB
Abby Auerbach, 212-891-2279
abby@tvb.org
or
JCIR
Joseph
Jaffoni, Jennifer Neuman
212.835.8500
tvb@jcir.com