Two Bit Circus Adds Kimberly Schaefer, Real Estate Entertainment Exec, To Lead Micro-Amusement Park Business
Former CEO of North America’s Largest Chain of Indoor Waterpark
Resorts Completes Leadership Team At Experiential Entertainment Company
LOS ANGELES–(BUSINESS WIRE)–Two Bit Circus, an experiential entertainment company, today announced
that Kimberly Schaefer joined the company as the lead of its
location-based entertainment and micro-amusement park business.
In this role, Schaefer will be responsible for the development,
management, and execution of the recently announced next
generation micro-amusement parks.
Schaefer brings to Two Bit Circus nearly 18 years of real estate
entertainment experience as CEO of Great Wolf Lodge. She was
instrumental in the expansion of the company, growing it from one cabin
to 15-mega indoor waterpark resorts. Schaefer also played an integral
role in the company’s transition from a public organization to a private
one. She plans to remain on the board. A CPA by education, Kim started
in the lodging industry as controller for a hotel in Madison, Wisconsin
and eventually found her way to Great Wolf Lodge. She is a graduate of
Edgewood College.
“Kim has been an advisor to the Company since we first pitched our
tent,” said Two Bit Circus CEO and Co-founder, Brent Bushnell. “We could
not dream of a better addition to our executive team and lead for our
location-based entertainment business. Her impressive range coupled with
our roboticists, engineers, and carneys creates a dangerously productive
team.”
Two Bit Circus’ next generation micro-amusement parks will boast
approximately 30,000+ square feet of immersive entertainment, including
the latest in multi-person virtual reality and mixed reality, social
play experiences, group games, molecular gastronomy, mixology, and of
course, liberal use of lasers, fire, and robots.
About Two Bit Circus
Two Bit Circus is an experiential
entertainment company using technology and spectacle to create
immersive, social fun. Its public installations have included original
virtual reality content and haptic activations worldwide at events
including the Super Bowl and Olympics; interactive games for corporate
events and conferences; and custom exhibits for Fortune 500 companies.
Their STEAM Carnival has entertained tens of thousands and garnered a
quarter billion media impressions to help inspire the next generation of
inventors. The team of artists, inventors, educators and performers
builds social games and experiences that aim to inspire, engage and
reinvent the way people play. For more information, visit www.twobitcircus.com
or follow @TwoBitCircus.
Contacts
104 West for Two Bit Circus
Kim Caro, 720-407-6076
Kim.Caro@104west.com
